Bargains in bloom
Snap up the cardigan Andes at the earlybird price! Offer ends 9 September.
View cardigan »
Nature moves indoors
Cosy up your home this autumn with cheerful, uplifting designs.
New homeware items »
Care and mend
We love our clothes – and planet Earth! Over the next few weeks, we’ll be sharing tips on extending the life of of our clothes with garment care, mending and making sustainable choices.
All events »
Gudrun’s magazine
Gain inspiration from all the blue hues in Spirit of Gudrun.
Start reading » / Purchase your printed copy »
Explore the full collection:
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.