A collage of products from Gudrun Sjödén’s Christmas collection.
A calendar with watercolour motifs from Gudrun Sjödén.

Free calendar
Get an inspiring calendar with Gudrun’s watercolour paintings. When you spend £40 or more.*  
Start shopping »

 

*This offer ends on 22 December. 

 

 

A woman wearing a white embroidered tunic from Gudrun Sjödén.

Gudrun’s Good Deed
We’re donating £5 from the sale of each Wanja tunic to the Swedish organisation Handarbetets vänner. 
Find out more »

 

 

A gift card from Gudrun Sjödén.

Colourful options
Surprise someone with a gift card – give the gift of choice this Christmas! 
Buy a gift card »

 

 

Meet our creative ambassadors

Meet our creative ambassadors
Together, we make the world more colourful. 
See the portraits »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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