A collage of women wearing patterned clothes from Gudrun Sjödén.
A woman wearing a patterned scarf from Gudrun Sjödén.

Unique accessories
Elevate your style with patterned accessories – from scarves to tights. 
All accessories »

 

 

A woman wearing a patterned knit dress from Gudrun Sjödén.

Colour in every room
Let Nordic design and colourful textiles bring your home alive. 
View the Home range »

 

 

A fashion show with women wearing Gudrun Sjödén clothes.

1974-2024
Looking back at 50 colourful years. 
Immerse yourself in Gudrun’s story »

 

 

Keep exploring:

  • “Ylva” organic cotton/elastane jersey dress - French roastYlva jersey dress

    Ylva jersey dress

    • Price £79.00
  • “Freja” knitted organic/recycled cotton tunic - featherFreja knitted tunic

    Freja knitted tunic

    • Price £74.00
  • “Tyra” organic cotton/modal jersey dress - cerise/patternedTyra jersey dress

    Tyra jersey dress

    • Price £89.00
  • Wool-blend coat - blackCoat

    Coat

    • Price £249.00
  • Woven organic cotton twill shirt - beetrootWoven shirt

    Woven shirt

    • Price £69.00
  • “Ava” woven organic cotton dress - blackAva dress

    Ava dress

    • Price £89.00

* Valid in store and online from 11 to 18 November. The discount is applied at checkout. Does not apply to gift cards, UNIQUM products, the new Winter collection or the Anniversary collection.

Meet our creative ambassadors

Meet our creative ambassadors
Together, we make the world more colourful. 
See the portraits »

 

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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