A woman wearing a patterned knitted cardigan from Gudrun Sjödén.
A woman wearing a rose patterned top from Gudrun Sjödén.

Earlybird discount on roses
Snap up our Sabrina top at an attractive earlybird price. Offer ends on 10 February.  
Get yours here »

 

 

A collage of women wearing colourful clothes from Gudrun Sjödén’s essentials collection.

Reliable wardrobe staples
Discover this spring’s colourful essentials.  
Start browsing »

 

 

A woman wearing a striped knit sweater and blue skirt from Gudrun Sjödén.

Order the spring catalogue
for inspiration delivered straight to your letterbox.  
Order here »

 

 

A woman holding a dotted scarf from Gudrun Sjödén.

The icing on the cake
Spice up your outfit with accessories in playful prints and rich hues. 
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Gudrun Sjödén’s London store.

Visit us
Our store is alive with colourful designs.  
Find our store »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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