A collage of women wearing clothing from the 2024 Gudrun Sjödén holiday collection.
A woman wearing a patterned red dress from Gudrun Sjödén.

Blossoming bargain
Enjoy early bird savings on a holiday collection favorite through December 2. 
Dagny dress »

 

 

A woman and a girl wearing embroidered nightgowns from Gudrun Sjödén.

Embroidered dreams
A woven nightgown for all ages. 
See more »

 

 

A woman wearing a patterned black and white dress from Gudrun Sjödén.

Soft woven stripes
Current and new club members can take home the Sofia dress at a club price. 
All club prices »

 

 

A table set with hand-painted ceramics from Gudrun Sjödén.

Unique craftsmanship
Hand-painted ceramics featuring motifs of fruits and flowers. 
Start browsing »

 

 

A woman wearing a white embroidered tunic from Gudrun Sjödén.

Gudrun’s Good Deed
Treat yourself to a tunic and do a good deed. 
Read more »

 

 

A woman wearing clothing from the 2024 Gudrun Sjödén holiday collection.

A merry live broadcast
Don’t miss our live broadcast on Thursday, November 21 at 1:00 pm EST, when we’ll be presenting our holiday collection. 
To Instagram »

 

 

Meet our creative ambassadors

Meet our creative ambassadors
Together, we make the world more colorful. 
See the portraits »

 

 

Explore the entire collection:

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

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