Essentials in black
Gudrun loves to incorporate color – as long as she has a note of black, too!
Mix and match like Gudrun »
Black and white patterns
Pair delicate embroidery with beautiful stripes and floral patterns.
Explore patterns »
A Mediterranean oasis
combining notes of the Mediterranean and the southern Swedish countryside.
See the homeware collection »
Our own Silk Road
This spring and summer, we’re setting our sights on the historic Silk Road and traveling our own path – from Stockholm via Bulgaria’s blossoming valleys and on to the emerald blue lagoons of Venice. Next, we’ll take a detour through Indonesia to East Asia.
Blossoming giveaway
Win an overnight stay at a hotel and entry to Rebloom Gathering for you and a friend!
Read more » / Enter the contest here »
Explore the entire collection:
Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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