Mix & match playful patterns
Create your unique style by combining layers of colors and patterns.
Mix & match »
Exquisite knits
Browse our patterned and solid-colored knitwear.
Explore knits »
Any-occasion dresses
Pick and choose among dresses in a broad palette of colors and styles.
See all dresses »
What’s in your Gudrun wardrobe?
Show us your favorite Gudrun styles to compete for a gift card worth $500.
Read more here »
50 years of creativity
Layer upon layer
Combine your favorite Gudrun pieces in layers to create your own unique style.
Find inspiration here »
50 years of fashion history
Learn more about Gudrun’s history, from the beginnings in 1974 until today.
Take a look back »
Anniversary exhibition
Take a journey through time and explore 50 years of creativity at the exhibition.
Find us »
Trusty wardrobe favorites
Fill your wardrobe with essential styles to pair with your unique favorites.
All essentials »
Gudrun’s favorite places
Be inspired by Gudrun’s fascinating travels around the world.
Read more » / Buy the book »
Unique design treasures
Explore a colorful cascade of our most significant patterns.
Our popular patterns »
Explore the entire collection:
Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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