Four women wearing patterned creations from Gudrun Sjödén.
A woman wearing layers of blue clothes from Gudrun Sjödén.

Mix & match playful patterns
Create your unique style by combining layers of colors and patterns. 
Mix & match »

 

Two women wearing patterned knitwear from Gudrun Sjödén.

Exquisite knits
Browse our patterned and solid-colored knitwear. 
Explore knits »

 

A woman wearing a patterned dress from Gudrun Sjödén.

Any-occasion dresses
Pick and choose among dresses in a broad palette of colors and styles. 
See all dresses »

 

A wardrobe with folded and hanging clothes from Gudrun Sjödén.

What’s in your Gudrun wardrobe?
Show us your favorite Gudrun styles to compete for a gift card worth $500. 
Read more here »

 

 

50 years of creativity

 

Two women wearing patterned clothing from Gudrun Sjödén.

Layer upon layer
Combine your favorite Gudrun pieces in layers to create your own unique style. 
Find inspiration here »

 

 

A fashion show with women wearing clothing from Gudrun Sjödén.

50 years of fashion history
Learn more about Gudrun’s history, from the beginnings in 1974 until today. 
Take a look back »

 

 

Four women wearing patterned clothing from Gudrun Sjödén.

Anniversary exhibition
Take a journey through time and explore 50 years of creativity at the exhibition. 
Find us »

 

 

Two women wearing green clothes from Gudrun Sjödén.

Trusty wardrobe favorites
Fill your wardrobe with essential styles to pair with your unique favorites. 
All essentials »

 

 

Two women wearing patterned styles from Gudrun Sjödén.

Gudrun’s favorite places
Be inspired by Gudrun’s fascinating travels around the world. 
Read more »   /   Buy the book »

 

 

A watercolour by Gudrun Sjödén.

Unique design treasures
Explore a colorful cascade of our most significant patterns. 
Our popular patterns »

 

 

Meet our creative ambassadors

Meet our creative ambassadors
Together, we make the world more colorful. 
See the portraits »

 

 

Explore the entire collection:

Jubilee Bag

Jubilee Bag
Celebrate 50 years with our unique jubilee bag. Choose from various patterns and sizess. 
Bag "S" »   /   Bag "M" »   /   Bag "L" »

 

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

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