OUR ENVIRONMENTAL AWARENESS
Sustainable design – we think this is our most important contribution to a greener, more wonderful world! This has been Gudrun’s guiding principle over all these years. Our fundamental belief is that the first criterion for minimizing our environmental impact is to consume less. This is why we believe that a garment with good durability and timeless design that can be used until it wears out has the smallest impact on the environment. That’s how we ourselves want to live and act.
As a company, we have a great opportunity to make a difference. That’s why we have tried to be as careful with the environment as possible in our production and our internal environment. Organic jersey from Greece is one example: where the supplier replaced the machinery and the cotton grower converted the crops, which takes three years. Another example is our requirements for the use of chemicals. Chlorine-free paper in all printed materials, reduced use of plastics and packaging and choosing to ship our clothing shipments by sea and rail rather than by air or road are among our environmentally conscious choices
Read more:
Manufacturing »
Textile materials »
Washing and care »