Midnight sun and romantic woodland style
The taste of vanilla ice-cream and cloudberries stirs up childhood memories of long, light summer evenings. Pia and her cousins spent summers at their grandmother’s small cottage close to a deep lake in the far north of Sweden. In the Land of the Midnight Sun, where golden berries gleam like treasure on the marshy ground and the nights grow shorter and shorter in the summer until they’re gone. Time seems to have stood still in the cottage, its beautiful wallpaper and textiles with embroidery and openwork telling the story of generations gone by. Pia fuses these memories and the scent of fir needles in a collection that hints at turn-of-the-century romance. Touches of lace, frills and the wilds of northern Sweden.
Organic cotton clothes with a boho vibe
A fusion of memories, the scent of fir needles & forest secrets.
There’s something special about feeling the sun-warmed ground beneath your bare feet.
Majestic cones glisten like jewels in the early morning light.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
That is probably because you have not accepted our performance cookies. Find out more and update your Cookies Settings