Focus on craftsmanship
Ikat designs with intricate patterns.
View the tunic »

Cosy coat
with dynamic dots.
View all jackets »

Fluffy alpaca
for chilly days.
Start browsing »

Team with essentials:

Meet our creative ambassadors
Together, we make the world more colourful.
See the portraits »

50 years of creativity

50th anniversary
with joyful celebrations and exciting surprises.
Explore here »

Innovative 90s
Looking back at Gudrun’s journey.
Read more »

A flourish of colour
and classic designs in the Anniversary collection.
View the full collection »

Explore the full collection:

Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

Are you a #gudrunista?

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!

Looking for inspiration?
Meet other colourful Gudrunistas here »

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