Elegant silver jewelry
Hearts, flowers and leaves in silver – our beautiful jewelry can be worn individually or in layers.
Take-2 price on anniversary jewelry »
Playful patterns
Practical and stylish, all season long – explore our festive anniversary collection.
See the entire collection »
Pair with essentials:
50 years of creativity
We’re extending the exhibition!
Gudrun’s exhibition was a triumphant success, so we decided that we simply had to extend our anniversary celebration. We’re continuing for two more weeks!
Read more »
Colorful pattern party
Explore our most popular patterns in a spectacular palette of colors.
To the cascade of patterns »
Explore the world with Gudrun
Discover Gudrun’s favorite places and be inspired by her colorful trips.
Read more »
Contest!
We’re giving away 50 gift cards!
What’s inside your Gudrun wardrobe? Show us your favorite styles to compete for a gift card worth $500.
Read more » / To Instagram »
Explore the entire collection:
Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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