Silk, roses & mirrors
Silver jewelry from Gudrun Sjödén.

Elegant silver jewelry
Hearts, flowers and leaves in silver – our beautiful jewelry can be worn individually or in layers. 
Take-2 price on anniversary jewelry »

 

 

A woman wearing a patterned knit dress from Gudrun Sjödén.

Joyful creativity
Popular patterns from the 90s are revived in our modern remakes. 
Explore knits »

 

 

A woman wearing a patterned dress from Gudrun Sjödén.

Playful patterns
Practical and stylish, all season long – explore our festive anniversary collection. 
See the entire collection »

 

 

Pair with essentials:

  • Lyocell/spandex jersey turtleneck - opal greenJersey turtleneck

    Jersey turtleneck

    • Price US$ 68.00
  • Woven “Asta” dress in linen - light potato

    Asta linen dress

    • Price US$ 154.00
  • “Tyra” jersey top in organic cotton/modal - rust

    Tyra jersey top

    • Price US$ 68.00
  • “Asta” woven pants in linen - light potato

    Asta linen pants

    • Price US$ 128.00
  • Lyocell/spandex jersey turtleneck - olive oilJersey turtleneck

    Jersey turtleneck

    • Price US$ 68.00
  • Woven “Asta” dress in linen - hopper/patterned

    Asta linen dress

    • Price US$ 154.00
  • Henley shirt in organic ribbed cotton - opal green

    Henley shirt

    • Price US$ 68.00
  • Henley shirt in organic ribbed cotton - feather

    Henley shirt

    • Price US$ 68.00

50 years of creativity

A mannequin dressed in an orange dress with embroidery from Gudrun Sjödén.

We’re extending the exhibition!
Gudrun’s exhibition was a triumphant success, so we decided that we simply had to extend our anniversary celebration. We’re continuing for two more weeks! 
Read more »

 

 

A watercolour by Gudrun Sjödén.

Colorful pattern party
Explore our most popular patterns in a spectacular palette of colors. 
To the cascade of patterns »

 

 

Gudrun Sjödén wearing patterned creations from Gudrun Sjödén.

Explore the world with Gudrun
Discover Gudrun’s favorite places and be inspired by her colorful trips. 
Read more »

Buy Gudrun’s Guidebook »

 

 

Contest!

A wardrobe with folded and hanging clothes from Gudrun Sjödén.

We’re giving away 50 gift cards!
What’s inside your Gudrun wardrobe? Show us your favorite styles to compete for a gift card worth $500. 
Read more »  /  To Instagram »

 

 

Meet our creative ambassadors

Meet our creative ambassadors
Together, we make the world more colorful. 
See the portraits »

 

 

Explore the entire collection:

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

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