![“Midsommarnatt” jersey dress in organic cotton](/storage/45B86EEE3761A57F4A8AA419E63ECFD56C1224E9B835E8D84D6B74A0073FE074/09069294e4364f779340b697c21f8da4/jpg/media/ddcf24ae394c46f6b53303ea373237d6/Hero_1.1_UK.jpg?format=webp&width=768)
![“Blombukett” woven dress in linen](/storage/E0CB5EB138E84570C0F3252E3F3B313444F7BD348EDB77B95B344B411AF0E803/523d337fea7c47e3a4c2af3deea8f746/jpg/media/d2ead4ad06e943188addfbdb975d6b5f/Hero_1.2.jpg?format=webp&width=768)
We shoot the photos for our collections many months before launching them for sale. It is the middle of winter when we do the photoshoot for our High Summer collection. Winter and high summer really don’t go together. So we head to India for the clear blue skies and beautiful light of summer. It’s summer almost all year round here! Fields of fresh leafy herbs, cauliflowers and swaying corn are the perfect backdrop for the seaweed green Midsummer collection.
![“Midsommarnatt” jersey dress in organic cotton](/storage/28717C9113C0C4C845B0AA6B1C8E87CB37CC2CB85874A6F47D8EEFD093DC8254/6ca5386119994357b0a57082cae7a963/jpg/media/1dea3ef6df5c472897a1c424e49dca2b/Hero_6.1.jpg?format=webp&width=768)
Wonderfully wearable dress
for strolls in the flowering countryside or days in the city.
View here »
![“Blombukett” woven dress in linen](/storage/250A48206A37AA71588B8B546E09F5C78FFE94AEBFC6E7941ACE678BA2201651/c8690078bf124a828f12d17599794f01/jpg/media/b1e2be0406a74e3dad31992275588799/Hero_6.2.jpg?format=webp&width=768)
Light ecru tones
![“Midsommarnatt” jersey dress in organic cotton](/storage/25B9C85989259863CFDCC141BC19B24960CB502815EC55DA2AA7ED2BE44A54BE/5b080597608b4ca497c11ab29bb65a18/jpg/media/e400118e17ac4bdea5882002b181dafe/Hero_07.jpg?format=webp&width=768)
More dresses
All featuring embroidered or printed midsummer flowers.
![“Blombukett” woven dress in linen](/storage/9C6B777103CEABDFF4ADD96EF93639ED24B902C67892944213DF082465A83D47/56be8779a0954146b01a2aa0aefdf838/jpg/media/b26a112d34244e04b7cde01635111571/Hero_8.2.jpg?format=webp&width=768)
Magical midsummer’s eve
In Swedish tradition, it is said that if you pick seven different flowers and place them under your pillow, you’ll dream of your future love.
Blombukett dress »
Three dresses and seven kinds of flowers
The Swedish tradition of picking flowers on midsummer eve inspired the pattern and name of this small collection. Take your pick of two jersey print dresses – both simple and effortless. Perfect for strolls in the flowering countryside, relaxing moments on the beach and sizzling days in the city. For a layered look, pair with our solid-colour button-through dress. Finely crafted with romantic frills and embroidery. The colourways range from light ecru to green and black .
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
That is probably because you have not accepted our performance cookies. Find out more and update your Cookies Settings