All our Midsummer dresses

In Sweden, when June arrives and lilac bushes burst into bloom, wild strawberries turn red and the days stretch out like kittens in the sun, it is time to take our Midsummer dresses out of the wardrobe. Dresses to wear when celebrating the longest day, the end of the school year and for al fresco picnics under blue skies.

Midsummer dresses embrace a spectrum of styles that come together in a dance as natural as the nodding flowers in the summer breeze. Here we see dresses printed with flowers, some subtly sprinkled like dew on the fabric, others with bold bouquets that capture the full splendour of the colourful meadow. Many are wearing all-white dresses, pure and timeless like a misty Midsummer’s Eve morning. We also have an assortment of beautiful folklore-inspired creations that weave together artisanal crafts from all corners of the world in a tribute to traditional craftsmanship and living culture.

We create airy silhouettes that dance in the summer breeze, crafted from fibres that breathe with your skin. We offer an extensive palette of fits and styles to suit all sorts of summer adventures. Such as long dresses that sweep majestically over the lawn as you set the table for Midsummer, and midi dresses that fall playfully just below the knee. Some silhouettes gently caress the contours of the body, while others allow ample room for dancing and movement. All are designed to ensure you feel comfortable and beautiful as summer unfolds around you.

Our Midsummer dresses are the product of decades of experience of design and textile handicrafts, in combination with a profound understanding of women’s many and varied needs and wishes. We are committed to creating clothes that not only appeal to the eye, but also become a natural part of your summer wardrobe. Quite simply, they are created to become your faithful companions through many summers – as beautiful after a decade as they were that first summer.