Clothes in folklore style

Imagine a wardrobe where every item of clothing tells a tale, a colourful journey through cultures and traditions. Folklore clothes are precisely that – a celebration of traditional textile artistry from all corners of the globe. Discover intricate embroidery, unique stitching, decorative needlework and other exquisite detailing. All combining influences from both past and present in lively and vibrant ways.


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  • “Marianne” woven organic cotton/linen dress - copper

    Marianne dress

    • Price £109.00
  • “Marianne” woven organic cotton/linen dress - lake

    Marianne dress

    • Price £109.00
  • “Marianne” woven organic cotton/linen dress - dark petrol blue

    Marianne dress

    • Price £109.00
  • Organic cotton jersey cardigan - black

    Jersey cardigan

    • Price £79.00
  • Organic cotton jersey cardigan - forest green

    Jersey cardigan

    • Price £79.00
  • Organic cotton jersey cardigan - mountain blue

    Jersey cardigan

    • Price £79.00
  • Organic cotton jersey cardigan - rooibos

    Jersey cardigan

    • Price £79.00
  • Woven organic cotton waistcoat - black

    Waistcoat

    • Price £54.00
  • Woven organic cotton waistcoat - camel

    Waistcoat

    • Price £54.00
  • Woven organic cotton waistcoat - dusty red

    Waistcoat

    • Price £54.00
  • Woven organic cotton waistcoat - ink blue

    Waistcoat

    • Price £54.00
  • “Bodil” woven linen blouse - aubergine/mønstret

    Bodil blouse

    • Price £89.00
  • “Bodil” woven linen blouse - black

    Bodil blouse

    • Price £89.00
  • “Bodil” woven linen blouse - chalk pink

    Bodil blouse

    • Price £89.00
  • “Bodil” woven linen blouse - dark natural/patterned

    Bodil blouse

    • Price £89.00
  • “Bodil” woven linen blouse - eucalyptus/patterned

    Bodil blouse

    • Price £89.00
  • “Bodil” woven linen blouse - indigo blue

    Bodil blouse

    • Price £89.00
  • “Bodil” woven linen dress - aubergine/mønstret

    Bodil dress

    • Club price £109.00
    • Price £119.00
  • “Bodil” woven linen dress - black

    Bodil dress

    • Club price £109.00
    • Price £119.00
  • “Bodil” woven linen dress - chalk pink

    Bodil dress

    • Club price £109.00
    • Price £119.00
  • “Bodil” woven linen dress - dark natural/patterned

    Bodil dress

    • Club price £109.00
    • Price £119.00
  • “Bodil” woven linen dress - eucalyptus/patterned

    Bodil dress

    • Club price £109.00
    • Price £119.00
  • “Bodil” woven linen dress - indigo blue

    Bodil dress

    • Club price £109.00
    • Price £119.00
  • “Bodil” woven linen dress - lingonberry

    Bodil dress

    • Club price £109.00
    • Price £119.00
  • “Bodil” woven linen jacket - black

    Bodil jacket

    • Price £129.00
  • “Bodil” woven linen jacket - indigo blue

    Bodil jacket

    • Price £129.00
  • “Bodil” woven linen jacket - mole

    Bodil jacket

    • Price £129.00
  • “Gjusta” woven organic cotton dress - elm green

    Gjusta dress

    • Price £89.00
  • “Gjusta” woven organic cotton dress - henna

    Gjusta dress

    • Price £89.00
  • “Gjusta” woven organic cotton dress - old rose

    Gjusta dress

    • Price £89.00
  • “Gjusta” woven organic cotton skirt - mustard

    Gjusta skirt

    • Price £56.00
  • “Gjusta” woven organic cotton skirt - old rose

    Gjusta skirt

    • Price £56.00
  • “Hana” embroidered organic cotton bag - black

    Hana embroidered bag

    • Price £39.00
  • “Hana” embroidered organic cotton bag - light indigo

    Hana embroidered bag

    • Price £39.00
  • “Hana” embroidered organic cotton bag - parrot red

    Hana embroidered bag

    • Price £39.00
  • “Louise” wool blend fingerless mittens - aubergine

    Louise fingerless gloves

    • Price £44.00
  • “Louise” wool blend fingerless mittens - dark chokolate

    Louise fingerless gloves

    • Price £44.00
  • “Louise” wool blend fingerless mittens - peacock green

    Louise fingerless gloves

    • Price £44.00
  • “Okinawa” wool shawl - black

    Okinawa shawl

    • Price £49.00
  • “Okinawa” wool shawl - parrot red

    Okinawa shawl

    • Price £49.00
  • “Sand” woven organic cotton/linen dress - allium

    Sand dress

    • Price £109.00
  • “Sand” woven organic cotton/linen dress - black

    Sand dress

    • Price £109.00
  • “Sand” woven organic cotton/linen dress - dark natural

    Sand dress

    • Price £109.00
  • “Sand” woven organic cotton/linen dress - petrol blue

    Sand dress

    • Price £109.00

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The folklore style is rather like a treasure chest. Lift the lid to reveal beautiful fabrics made using a variety of weaving techniques, embroidered flowers in brilliant colours and stitches that wind across the surface like allegories. Folklore style can have many expressions. Picture a jacquard-knit long cardigan with a thousand flowers in every shade and size, a lavishly decorated dress with beautiful borders, an embroidered yoke and a flowing silhouette, or a block-printed jacket with textile buttons and a richly colourful design on its back. Yet, folklore clothing can also embrace simplicity. Think of a woven kaftan dress with roses in tonal colours, or an embroidered blouse in beautiful, soothing colour combinations. The common characteristic for all folklore clothing is the fusion of culture and craftsmanship. The folk aesthetic is timeless. It never goes out of style, but finds new approaches and expressions.

We take great pride in the fabrics we use in our folklore-inspired pieces. Crafted from soft organic cotton, linen, wool and other comfortable natural fibres, not only are they a delight to wear, they also stand the test of time. Your Gudrun clothes will be your trusted companions for years to come. Simply mix them in various ways and match with accessories to create a look with a folklore vibe that expresses your personal style.

And of course, don’t forget to embrace layers. The folk aesthetic is made for layering. Imagine a knitted waistcoat over a dress embroidered with roses and a patterned shawl draped over your shoulders. Perhaps add a pair of striped leggings for extra flair and embroidered fingerless gloves to combat the chill. Once you start experimenting with colours and patterns, you’ll find it hard to stop. There are endless combinations and each one is unique. So jump right in and start mixing colours, patterns and fabrics in unexpected and exciting ways. Cocoon yourself in an embroidered shawl, twizzle across the floor in a striped skirt and share your story with the world – in true, folklore-inspired style.