Our environmental ethos
Sustainable design – Gudrun’s guiding principle from the outset. Our philosophy is to reduce consumption to minimise adverse environmental impacts. Garments should have good wear resistance, a timeless design and be made of natural, preferably recycled, fabrics. They should ideally be worn until threadbare. This is our ethos – in life and at work.
As a company, we set high standards across our operations – everything from suppliers, fabrics for our clothes, packaging and shopping bags to printed matter, methods of transport and waste sorting.