Upcoming events
Today, Gudrun has 22 concept stores in 6 countries: Sweden, Germany, Denmark, Finland, the UK and the USA. Here you can view details of all upcoming events in our Gudrun stores and digital channels – a magical place where anything can happen! Whether you want to enhance the look and feel of your home, are out and about on your travels or are taking part in our digital activities, there’s always something exciting to experience. The easiest way to get updates about future events is to sign up for our newsletter.
April
MÜNSTER
Breakfast and discounts
WHEN: Saturday, 5 April, 10 am–6 pm
WHERE: Münster concept store, Prinzipalmarkt 48 / Haus Kleimann
Start your day with a delicious breakfast in our store and then shop at leisure – get 10% off* your entire purchase, all day.
*This offer is only valid at the Münster concept store on 5 April 2025 and cannot be combined with other discounts. Breakfast will be served, until it runs out, between 10 am and 1 pm.
HAMBURG, NUREMBERG
Sunday shopping
WHEN: Sunday, 6 April, 1 pm–6 pm
WHERE: Hamburg concept store, Adolphsbrücke 9–11 / Neuer Wall
Nürnberg concept store, Josephsplatz 1 / Kaiserstraße
Pop in on Sunday!
We will be open between 1 pm and 6 pm and you’ll get 10% off your entire purchase.*
*This offer is only valid at the Hamburg and Nürnberg concept stores on 6 April 2025 and cannot be combined with other discounts.
CONCEPT STORES IN GERMANY
We’re celebrating Easter
WHEN: Saturday, 19 April, 10 am–6 pm
WHERE: All concept stores in Germany (including Outlet Zirndorf)
We’ll be celebrating in our stores on Easter Saturday!
Join us for a tasty Easter breakfast (between 10 am and 1 pm), a fun egg hunt and small surprises.*
*This offer is only valid at the concept stores and Outlet Zirndorf on 19 April 2025 and cannot be combined with other discounts. Breakfast will be served, until it runs out, between 10 am and 1 pm.
MALMÖ
Welcome to knit and natter
WHEN: Thursday 24 April, 6.00 pm-8.00 pm
WHERE: Skomakaregatan 12, Malmö
HOW: Drop-in. No booking required.
It’s time again – our charming store in Malmö is hosting a knit and natter evening! Bring your own knitting project and let your creativity flow as we enjoy coffee, cake and conversation.
May
KENTUCKY
Rebloom Gathering
WHEN: 5-8 May
WHERE: Richwood on the River in Milton, Kentucky
HOW: Book your ticket.
We are delighted to be part of Rebloom Gathering where we’ll have our own pop-up store! The aim of the festival is to inspire and encourage the participants with creative and joyful experiences. Passionate and experienced speakers will be sharing their knowledge to help others live their best possible life.
Past events and live streams
You can find all our past events and live streams here. All our live events are available for viewing after the broadcast.
STOCKHOLM
A morning of geraniums with Martina Ekert
WHEN: Tuesday 25 March, 10 am-12 noon
WHERE: Stockholm, Gudrun’s outlet store, Upplagsvägen 1
HOW: Pre-booking required
Martina Ekert from Rosendal’s Garden will be visiting our outlet store to inspire us and share her top tips on geraniums. To make the workshop even more enjoyable, we’ll be serving a delicious breakfast. There will be beautiful geraniums on sale so you can look forward to a flower-filled spring!
Live from New York
WHEN: Thursday 27 March, 6 pm
WHERE: Instagram
Our colourful New York store invites you to join its summer live stream! We’ll be demonstrating how you can style our floral summer collection on our official Instagram page @gudrunsjoden!
ALL STORES
Celebrating the new collection
WHEN: Saturday 29 March (all day)
WHERE: All Gudrun Sjödén stores, except Oslo.
We’re celebrating the launch of our new collection in our stores. Refreshments will be served and all shoppers get a fabric tote bag. Make it a date!
STOCKHOLM
Meet us at the Garden Expo
WHEN: 27-30 March
WHERE: Älvsjömässan events venue in Stockholm
HOW: Use the code Gudrun25 to get 25% off your ticket
After last year’s success, we are back at the Garden Expo. We’ll be there every day – welcome to our stand at A26:46 where you’ll find items from our colourful summer collection at irresistible prices.* Hope to see you there!
*Only applies to purchases from our stand A26:46 at the Garden Expo 27 March – 30 March 2025. Cannot be combined with other discounts or offers.
We’ve partnered with Nordiska Trädgårdar to give you 25% off the admission ticket to the Garden Expo, if you are or become a Gudrun Club member*! Simply enter the code Gudrun25 at checkout.
*Only applies to online purchases of an ”adult single-day ticket”.
STOCKHOLM
Meet the garden expert
WHEN: Saturday 29 March, 1 pm-3 pm
WHERE: Älvsjömässan events venue in Stockholm
Horticulturist and plant pathologist Maj-Lis Pettersson will be visiting our stand at the Garden Expo to answer your gardening and growing questions! Maj-Lis is known from her appearances on TV4 Breakfast and Swedish Radio’s gardening programme “Odla med P1”.
MINNEAPOLIS
Swedish folk art painting with Alison Aune
WHEN: Saturday 29 March, 12 noon-3 pm CST
WHERE: Minneapolis, Gudrun’s outlet store, 5310 W. 23rd Street Suite 120
HOW: Pre-booking required
Our ambassador Alison Aune will be holding a session on Swedish folk art painting. This event is a chance for you to learn and get creative with Alison in an inspiring setting. Don’t miss this opportunity to delve into the beauty of Swedish folk art with other Gudrunistas!