Colourful bargains:
Dive into discounts on selected favourites with up to 70% off – shop before they’re all gone!
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Sale ends at midnight on 27 January 2025. While best efforts are made to ensure that all information is accurate, we accept no liability for unavailability of items, price increases, delayed delivery, typographical errors and any variations in stock available in our stores and our webshop.
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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