Bargains in bloom
Shop favourites from the Christmas collection at earlybird prices until midnight 2 December.
Dagny dress »
Woven-stripe wonder
If you already are or become a club member you can buy our Sofia dress at a discount price.
All club prices »
Did you miss our live stream?
Not to worry! You can still watch our sparkling live show from New York.
Watch the recording of our show »
Explore the full collection:
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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