Club price
Discover hand-picked designs at members-only prices.
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Last chance!
Get this airy spring creation at an earlybird price before midnight 9 February.
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Authentic craftsmanship
Our ikat fabric is woven with dyed threads inspired by the Indian rainbow.
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It all starts with the essentials
Build up your wardrobe with classic silhouettes.
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Explore the full collection:
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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