Crafted with heart – and care in every thread
Step inside to discover the soul of our textiles; where they begin and how to keep them beautiful. Join us behind the scenes to watch the magic unfold – following a favourite from the very first sketch to its final home in your wardrobe. An almost year-long journey, involving at least 250 pairs of skilled hands.
The designs build on the same founding principles that guided our first collection in the 70s. We pour meticulous care into every detail, from choice of fabrics to methods of production – even if it makes the route more challenging. For us, the more winding path is often the most rewarding; it leads to new insights, enhanced eco-friendliness and greater artistic freedom. We know that you, our valued customers, expect this of us.
ManufacturingWe regularly visit and inspect our factories and inspections are also carried out by independent third-party organisations.
Textile materialsNature gives us cotton, flax, wool and silk to spin into threads, and modern technology turns cellulose into viscose, modal and lyocell.
Laundry & careCaring for your clothes will ensure they last longer. The following care tips will help you extend the life of your Gudrun favourites.
Our environmental ethosSustainable design – Gudrun’s guiding principle from the outset.
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Style tipsOur stylist Martina picks some popular Gudrun pieces from past collections and teams them with essentials, accessories and new arrivals. A playful fusion of past and present that invites you to discover your own favourites that you’ll wear on repeat.
Clothes that live onPre-loved Gudrun garments are given a new life in our stores – a chance to continue their colourful journey in a new wardrobe. Take pre-loved pieces that you no longer wear to our store, and find vintage favourites and inspiration amongst timeless treasures.