
Our competitions
Here’s all the info you need about our colourful prize draw competitions. Keen to enter our competitions? Read on for the terms & condition and eligibility rules, or get inspiration from the lucky winners of previous competitions.

What’s hidden inside your Gudrun wardrobes?
View the 50 winners of our anniversary competition here!
What’s hidden inside your Gudrun wardrobes?
View the 50 winners of our anniversary competition here!


Become our next #gudrunista
Inspire others by sharing your Gudrun outfit on Instagram! Tag the photo #gudrunista and you automatically enter the competition with a chance to win a gift card worth £100 to spend online or in-store. Good luck!
Simply:
1. Follow gudrunsjoden on Instagram.
2. Post a picture of your new Gudrun outfit on Instagram and tag the photo @gudrunsjoden and #gudrunista.
A useful tip! Think about the light, background and position of the camera when you’re taking the photo.
Competition terms and competitions:
To enter the competition, you must have a public Instagram account and be at least 18 years of age. The competition is open until 31 December 2025. The winners are selected by a panel of judges appointed by Gudrun Sjödén. Full terms and conditions of the competition are available here.
Become our next #gudrunista
Inspire others by sharing your Gudrun outfit on Instagram! Tag the photo #gudrunista and you automatically enter the competition with a chance to win a gift card worth £100 to spend online or in-store. Good luck!
Simply:
1. Follow gudrunsjoden on Instagram.
2. Post a picture of your new Gudrun outfit on Instagram and tag the photo @gudrunsjoden and #gudrunista.
A useful tip! Think about the light, background and position of the camera when you’re taking the photo.
Competition terms and competitions:
To enter the competition, you must have a public Instagram account and be at least 18 years of age. The competition is open until 31 December 2025. The winners are selected by a panel of judges appointed by Gudrun Sjödén. Full terms and conditions of the competition are available here.
Our colourful winners!
Did you enter our latest gudrunista competition? We received scores of creative entries and here is the lucky winner:
April
Irina Vainio, @artvainio, FI
Many congratulations and a heartfelt Thank You to everyone who entered – together, we’re making the world a more colourful place!
Like to browse previous winning entries? You’ll find them here below, ready to give you fresh inspiration!
Our colourful winners!
Did you enter our latest gudrunista competition? We received scores of creative entries and here is the lucky winner:
April
Irina Vainio, @artvainio, FI
Many congratulations and a heartfelt Thank You to everyone who entered – together, we’re making the world a more colourful place!
Like to browse previous winning entries? You’ll find them here below, ready to give you fresh inspiration!


Terms and conditions and personal data processing
By tagging your photo with #gudrunista, you agree to the terms and conditions of the competition and give your consent for Gudrun Sjödén to store and use your Instagram user name, your photo and any caption. The data are used for the purpose of administration of the competition, including the selection and announcement of winners and publication of your entry (if applicable) on our website and our social media channels.
We will retain the data for up to three years after the competition closes to enable us to deal with any related queries or claims, for example, for gift vouchers that are valid for three years. Your personal data will not be used for marketing purposes without your explicit consent. Our complete privacy policy is available here.
Winner selection and contact
The winners will be notified via Instagram Direct Message within 7 days of selection. If a winner does not respond within 3 days, or if the prize is not collected, a new winner may be selected.
Copyright and rights of use
By entering the competition, you confirm that you are the copyright holder of the submitted photograph. You also agree to grant Gudrun Sjödén a non-exclusive, royalty-free, worldwide licence to use, reproduce, edit and publish your photograph on the company’s website, social media channels and in marketing materials in connection with the competition.
Instagram’s terms and conditions
This competition is not sponsored, endorsed or administered by, nor associated with Instagram in any way. By participating in this competition, you accept Instagram’s terms and conditions.
Prize information
The winner will receive a Gudrun Sjödén gift voucher, valid for three years from the date of issue. The gift voucher is personal to the winner, non-transferable and cannot be exchanged for cash.
Tax
The winner is responsible for paying any tax due on the prize.