Mix & match playful patterns
Create your unique style by combining layers of colours and patterns.
Mix & match »
Joyful knitted designs
Browse solid-colour and patterned knitwear.
Check out the knitwear »
Dresses for all occasions
Take your pick of dresses in a rich palette of styles and colours.
View all dresses »
What’s in your Gudrun wardrobe?
Share your most cherished Gudrun item with us for the chance to win a gift voucher worth £500.
More details here »
50 years of creativity
Layered looks
Dress in layers and mix and match your Gudrun favourites to create your unique style.
Find inspiration here »
50 years of fashion history
Enjoy the trip down Gudrun’s memory lane, from the company’s inception in 1974 to today.
Looking back »
Steadfast wardrobe staples
Combine unique favourites with new essentials that bring comfort and style to your wardrobe.
All essentials »
Gudrun’s favourite places
Find inspiration in Gudrun’s book about the exciting places she has visited.
Find out more » / Buy the book »
A wealth of unique designs
A colourful pageant of our most outstanding designs.
Captivating designs »
Explore the full collection:
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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