A collage of women wearing clothes from Gudrun Sjödén’s 2024 Christmas collection.

A woman wearing a red patterned dress from Gudrun Sjödén.

Bargains in bloom
Shop favourites from the Christmas collection at earlybird prices until midnight 2 December.
Dagny dress »

A woman and a girl wearing embroidered nightgowns from Gudrun Sjödén.

Embroidered nightwear
Woven nightgowns for grown-ups and little ones.
View more »

A woman wearing a black & white patterned dress from Gudrun Sjödén.

Woven-stripe wonder
If you already are or become a club member you can buy our Sofia dress at a discount price.
All club prices »

A table set with hand-painted ceramic items from Gudrun Sjödén.

Unique handicrafts
Hand-painted ceramic items decorated with fruits and flowers.
Start browsing »

A woman wearing a white embroidered tunic from Gudrun Sjödén.

Gudrun’s Good Deed
Treat yourself to a tunic and do a good deed.
Find out more »

A woman wearing clothes from Gudrun Sjödén’s Christmas collection 2024.

Christmassy live stream
Don’t miss our live show on Thursday 21 November at 18.00, when we’ll be unveiling our Christmas collection.
To Instagram »

Meet our creative ambassadors
Together, we make the world more colourful.
See the portraits »

Explore the full collection:

Are you a #gudrunista?

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!

Looking for inspiration?
Meet other colourful Gudrunistas here »

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