Bargains in bloom
Shop favourites from the Christmas collection at earlybird prices until midnight 2 December.
Dagny dress »
Woven-stripe wonder
If you already are or become a club member you can buy our Sofia dress at a discount price.
All club prices »
Christmassy live stream
Don’t miss our live show on Thursday 21 November at 18.00, when we’ll be unveiling our Christmas collection.
To Instagram »
Explore the full collection:
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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