A collage of women wearing blue patterned clothes from Gudrun Sjödén.
A woman wearing a knitted jumper with a floral pattern from Gudrun Sjödén.

Soft flowers
Stay warm in the spring sun with the Poppy jumper.  
Knitted companions »

 

 

A woman wearing a dress with a floral pattern from Gudrun Sjödén.  Wardrobe favourites

Wardrobe favourites
Welcome the new season with spring dresses.  
Start browsing »

 

 

A woman wearing a striped dress from Gudrun Sjödén.

Spring club price
As a club member you can buy the patterned Demi dress at a discount price.  
View all club prices »

 

 

Two women wearing clothing in shades of brown from Gudrun Sjödén.

Team with essentials
Combine your unique favourites with wonderful essentials.  
Explore the essentials »

 

 

A table with patterned textiles from the Gudrun Sjödén Home collection.

A patterned table
Decorate your table with botanical patterns in Mediterranean colours.  
For your home »

 

 

A moving image of a watercolour painted line with text.

Join us
as we wend our way along our own Silk Road.  
Find inspiration here »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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