A woman wearing a patterned kaftan from Gudrun Sjödén.
A collage of women wearing swimwear from Gudrun Sjödén.
Two women wearing black and white swimwear from Gudrun Sjödén.

Mix and match
for a day in the sun.  
Take-2-price swimwear »

 

 

The pool at Hotel Imperial in New Delhi.

Explore the places
we visited during our photoshoots in New Delhi.  
Find out more »

 

 

A woman wearing a patterned kimono sitting on a bath towel from Gudrun Sjödén.

Fluffy terry
with rolling waves and blooming poppies.  
Find inspiration here »

 

 

Best summer essentials

 

A woman wearing a white dress and pink skirt from Gudrun Sjödén.

Start browsing »

 

 

A moving image of a watercolour painted line with text.

Our own Silk Road
Join us as we wend our way along our own Silk Road.  
Find out more »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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