Spring essentials
What would a wardrobe be without indispensable essentials? Discover the new styles »
Symphony of colours for the home
A blend of Mediterranean flavours and the countryside of Sweden.
View the Home collection »
Gudrun’s popular art gallery is back! Are you a creative soul? You now have the chance to showcase your work in Gudrun’s art gallery.
More details here »
Our own Silk Road
This spring and summer, we turn our gaze to the ancient Silk Road. We journey along our own route – from Stockholm via Bulgaria’s flowering valleys to the emerald blue lagoons of Venice. We take a detour past Indonesia as we head to East Asia.
Explore the full collection:
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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