Go-to black essentials
Gudrun loves to play around with the colours of the palette – as long as black features somewhere!
Match like Gudrun »
Black & white print on print
Mix and match delicate embroidered details with cheerful stripes and floral patterns.
Discover patterned styles »
Mediterranean oasis
with a blend of southern flavours and the countryside of Sweden.
View the Home collection »
Our own Silk Road
This spring and summer, we turn our gaze to the ancient Silk Road. We journey along our own route – from Stockholm via Bulgaria’s flowering valleys to the emerald blue lagoons of Venice. We take a detour past Indonesia as we head to East Asia.
Billowy and wavy
Airy, woven creations with plenty of room to breathe and move.
Explore woven essentials »
Explore the full collection:
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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