Cobalt, indigo, ultramarine
20% off all blue styles – which shade will be yours?
Savings in blue »
* Valid in stores and online August 21-24, 2025, while supplies last.
Blue gems:
New issue out now
Blue is in focus in the new Spirit of Gudrun.
Start browsing » / Buy Spirit of Gudrun »
Rolling patterns
The Mona jersey top comes patterned – and in 10 different solid colors.
Pick and choose »
Fall’s go-to styles
The warm and versatile Judit parka – with a beautiful flannel lining.
To the parka »
Explore the entire collection:
Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.