Folklore-inspired styles

Just imagine a wardrobe in which every garment tells a story, a colorful journey through cultures and traditions. Folkloric styles are precisely that – a tribute to textile traditions from all around the globe. This is the place to find details like beautiful embroidery, unique knits and decorative stitching. All in wonderful combinations infused with both history and modernity.


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  • “Marianne” woven dress in organic cotton/linen - copper

    Marianne dress

    • Price US$ 144.00
  • “Marianne” woven dress in organic cotton/linen - lake

    Marianne dress

    • Price US$ 144.00
  • “Marianne” woven dress in organic cotton/linen - dark petrol blue

    Marianne dress

    • Price US$ 144.00
  • Jersey cardigan in organic cotton - black

    Jersey cardigan

    • Price US$ 104.00
  • Jersey cardigan in organic cotton - forest green

    Jersey cardigan

    • Price US$ 104.00
  • Jersey cardigan in organic cotton - mountain blue

    Jersey cardigan

    • Price US$ 104.00
  • Jersey cardigan in organic cotton - rooibos

    Jersey cardigan

    • Price US$ 104.00
  • Woven vest in organic cotton - black

    Vest

    • Club price US$ 54.00
    • Price US$ 68.00
  • Woven vest in organic cotton - camel

    Vest

    • Club price US$ 54.00
    • Price US$ 68.00
  • Woven vest in organic cotton - dusty red

    Vest

    • Club price US$ 54.00
    • Price US$ 68.00
  • Woven vest in organic cotton - ink blue

    Vest

    • Club price US$ 54.00
    • Price US$ 68.00
  • Woven “Bodil” blouse in linen - aubergine/mønstret

    Bodil blouse

    • Price US$ 118.00
  • Woven “Bodil” blouse in linen - black

    Bodil blouse

    • Price US$ 118.00
  • Woven “Bodil” blouse in linen - chalk pink

    Bodil blouse

    • Price US$ 118.00
  • Woven “Bodil” blouse in linen - dark natural/patterned

    Bodil blouse

    • Price US$ 118.00
  • Woven “Bodil” blouse in linen - eucalyptus/patterned

    Bodil blouse

    • Price US$ 118.00
  • Woven “Bodil” blouse in linen - indigo blue

    Bodil blouse

    • Price US$ 118.00
  • Woven “Bodil” dress in linen - aubergine/mønstret

    Bodil dress

    • Club price US$ 144.00
    • Price US$ 158.00
  • Woven “Bodil” dress in linen - black

    Bodil dress

    • Club price US$ 144.00
    • Price US$ 158.00
  • Woven “Bodil” dress in linen - chalk pink

    Bodil dress

    • Club price US$ 144.00
    • Price US$ 158.00
  • Woven “Bodil” dress in linen - dark natural/patterned

    Bodil dress

    • Club price US$ 144.00
    • Price US$ 158.00
  • Woven “Bodil” dress in linen - eucalyptus/patterned

    Bodil dress

    • Club price US$ 144.00
    • Price US$ 158.00
  • Woven “Bodil” dress in linen - indigo blue

    Bodil dress

    • Club price US$ 144.00
    • Price US$ 158.00
  • Woven “Bodil” dress in linen - lingonberry

    Bodil dress

    • Club price US$ 144.00
    • Price US$ 158.00
  • Woven “Bodil” jacket in linen - black

    Bodil jacket

    • Price US$ 178.00
  • Woven “Bodil” jacket in linen - indigo blue

    Bodil jacket

    • Price US$ 178.00
  • Woven “Bodil” jacket in linen - mole

    Bodil jacket

    • Price US$ 178.00
  • Woven “Gjusta” dress in organic cotton - elm green

    Gjusta dress

    • Price US$ 114.00
  • Woven “Gjusta” dress in organic cotton - henna

    Gjusta dress

    • Price US$ 114.00
  • Woven “Gjusta” dress in organic cotton - old rose

    Gjusta dress

    • Price US$ 114.00
  • Woven “Gjusta” skirt in organic cotton - mustard

    Gjusta skirt

    • Price US$ 78.00
  • Woven “Gjusta” skirt in organic cotton - old rose

    Gjusta skirt

    • Price US$ 78.00
  • Woven “Sand” dress in organic cotton/linen - allium

    Sand dress

    • Price US$ 144.00
  • Woven “Sand” dress in organic cotton/linen - black

    Sand dress

    • Price US$ 144.00
  • Woven “Sand” dress in organic cotton/linen - dark natural

    Sand dress

    • Price US$ 144.00
  • Woven “Sand” dress in organic cotton/linen - petrol blue

    Sand dress

    • Price US$ 144.00
  • “Hana” embroidered bag in organic cotton - black

    Hana embroidered bag

    • Price US$ 54.00
  • “Hana” embroidered bag in organic cotton - light indigo

    Hana embroidered bag

    • Price US$ 54.00
  • “Hana” embroidered bag in organic cotton - parrot red

    Hana embroidered bag

    • Price US$ 54.00
  • “Louise” fingerless gloves in a wool blend - aubergine

    Louise fingerless gloves

    • Price US$ 58.00
  • “Louise” fingerless gloves in a wool blend - dark chokolate

    Louise fingerless gloves

    • Price US$ 58.00
  • “Louise” fingerless gloves in a wool blend - peacock green

    Louise fingerless gloves

    • Price US$ 58.00
  • “Okinawa” shawl in wool - black

    Okinawa shawl

    • Price US$ 64.00
  • “Okinawa” shawl in wool - light indigo

    Okinawa shawl

    • Price US$ 64.00
  • “Okinawa” shawl in wool - parrot red

    Okinawa shawl

    • Price US$ 64.00

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Folklore-inspired styles are like a little treasure trove. Open the door and you’ll find wonderful fabrics made with various weaving techniques, embroidered flowers in dazzling colors, and stitches meandering this way and that. Folkloric styles could be so much – a jacquard-knit long cardigan with thousands of flowers in different colors and sizes, a richly decorated dress with beautiful borders, an embroidered yoke and wonderful width, or a block-printed jacket with a colorful pattern on the back and textile buttons. But folkloric styles can also be so little – a woven kaftan dress with tone-on-tone roses, or an embroidered blouse with beautiful, soothing color combinations. What all folkloric styles have in common is the combination of culture and craftsmanship. Folklore-inspired fashion is timeless. It never goes out of style; it just finds new paths and forms of expression.

We particularly want to emphasize the materials in our folklore-inspired styles. The clothing is made in materials such as wool, linen and organic cotton, which means they aren’t just comfortable; they’re also durable. A garment from Gudrun will stay with you, year after year. By combining clothes in different ways and using different accessories, it’s easy to find your own lovely folkloric style.

And don’t forget layers. A folklore-inspired look is made for layering. Imagine a dress with embroidered roses, add a knit vest over the dress and then a patterned shawl over your shoulders. Maybe a pair of striped leggings under your dress and embroidered fingerless gloves when it gets cold out. Once you’ve started experimenting with colors and patterns, it can be hard to stop. The options are endless, and every combination is unique. So boldly mix and match colors, patterns and materials in unexpected ways. Wrap up in an embroidered shawl, add a striped skirt and let the world be part of your story – in true folkloric style.