Care and mend
We love our garments – and we want them to be loved for a long time. That’s why we choose materials and production methods with meticulous care, even when the path becomes more complicated. For us, the result is knowledge, creative freedom and garments with a long lifespan. You can read more about our textile materials and manufacturing processes here, and also find care and washing tips to help your clothing last longer. You can also get inspired by how we style older favorites with pieces from new collections – and by how previously loved Gudrun garments get a new life as vintage favorites in our stores.
ManufacturingWe regularly visit and inspect our factories and inspections are also carried out by independent third-party organisations.
Textile materialsNature gives us cotton, flax, wool and silk to spin into threads, and modern technology turns cellulose into viscose, modal and lyocell.
Laundry & careCaring for your clothes will ensure they last longer. The following care tips will help you extend the life of your Gudrun favourites.
Our environmental ethosSustainable design – Gudrun’s guiding principle from the outset.
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Styling tipsOur stylist Martina is bringing out popular Gudrun favorites from the past to combine with essentials, accessories and new styles. This playful mix of yesterday and today will inspire you to find your own favorites to wear over and over again.
Garments that live onPreviously loved Gudrun garments are given new life in our stores – a chance to continue their colorful journey in new wardrobes. You can drop off garments you no longer wear, find pre-loved favorites, and be inspired by timeless treasures.