A collage of women wearing floral-patterned clothing from the 2024 Gudrun Sjödén holiday collection.
A woman wearing a floral dress from Gudrun Sjödén.

Dress with an early bird price
Take home the flourishing Dagny jersey dress at a nice early bird price. Valid through December 2. 
Take this chance »

 

 

A room with patterned interior decor from the 2024 Gudrun Sjödén holiday collection.

Merry and bright
Enchanting patterns for every room in your home. 
Explore the homeware selection »

 

 

A woman wearing a patterned jacket from Gudrun Sjödén.

Botanical patterns
Blossoming style, for casual occasions and celebrations. 
See all florals »

 

 

Two women wearing colorful dresses from Gudrun Sjödén.

Joyous dresses
Dresses to twirl in. 
To dresses »

 

 

 A woman wearing a white tunic with colorful embroidery from Gudrun Sjödén.

Gudrun’s Good Deed
For every Wanja tunic sold, we are donating $5 to the organization Friends of Handicraft, Handarbetets vänner. 
Find out more »

 

 

Meet our creative ambassadors

Meet our creative ambassadors
Together, we make the world more colorful. 
See the portraits »

 

 

Explore the entire collection:

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

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