What would a wardrobe be without beautiful essential pieces? They make perfect casual wear and are always easy to pair with past favourites. The essentials collection is made for women who want to expand their wardrobe with clean lines, classic designs and statement colours.What would a wardrobe be without beautiful essential pieces? They make perfect casual wear and are always easy to pair with past favourites. The essentials collection is made for women who want to expand their wardrobe with clean lines, classic designs and statement colours.


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  • Organic cotton jersey tank top - dijonJersey tank top

    Jersey tank top

    • Take-2-Price: 44,00 € each
    • Price EUR: 49,00 €
  • Organic cotton jersey tank top - carrotJersey tank top

    Jersey tank top

    • Take-2-Price: 44,00 € each
    • Price EUR: 49,00 €
  • Organic cotton jersey tank top - floxJersey tank top

    Jersey tank top

    • Take-2-Price: 44,00 € each
    • Price EUR: 49,00 €
  • Organic cotton jersey tank top - purple cosmosJersey tank top

    Jersey tank top

    • Take-2-Price: 44,00 € each
    • Price EUR: 49,00 €
  • Striped essential top in organic cotton - Pacific blue/vintage blue

    Striped essential top

    • Price EUR: 59,00 €
  • Striped essential top in organic cotton - green pepper/dijon

    Striped essential top

    • Price EUR: 59,00 €
  • Striped essential top in organic cotton - dijon/feather

    Striped essential top

    • Price EUR: 59,00 €
  • Striped essential top in organic cotton - carrot/green pepper

    Striped essential top

    • Price EUR: 59,00 €
  • A woman standing by a wall wearing a ruffled blouse from Gudrun Sjödén.

    Enjoy exclusive savings on gorgeous patterned and plain ruffle-collar blouses. Ends 6 April.
     

  • Striped essential top in organic cotton - cyklamen/cherry blossom

    Striped essential top

    • Price EUR: 59,00 €
  • Striped essential top in organic cotton - acorn/feather

    Striped essential top

    • Price EUR: 59,00 €
  • Striped essential top in organic cotton - iron grey/feather

    Striped essential top

    • Price EUR: 59,00 €
  • Sweater in an alpaca blend - green pepper/melange

    Sweater in an alpaca blend

    • Price EUR: 94,00 €
  • Sweater in an alpaca blend - multicoloured

    Sweater in an alpaca blend

    • Price EUR: 94,00 €
  • Sweater in an alpaca blend - light grapefruit/melange

    Sweater in an alpaca blend

    • Price EUR: 94,00 €
  • Sweater in an alpaca blend - night sky/melange

    Sweater in an alpaca blend

    • Price EUR: 94,00 €
  • Sweater in an alpaca blend - teal/melange

    Sweater in an alpaca blend

    • Price EUR: 94,00 €
  • “Vendela” woven organic cotton trousers - night sky

    Trousers Vendela

    • Price EUR: 69,00 €
  • “Vendela” woven organic cotton trousers - black

    Trousers Vendela

    • Price EUR: 69,00 €
  • “Vendela” woven organic cotton trousers - black/patterned

    Trousers Vendela

    • Price EUR: 69,00 €
  • “Vendela” woven organic cotton trousers - cyklamen

    Trousers Vendela

    • Price EUR: 69,00 €
  • “Vendela” woven organic cotton trousers - madder red/patterned

    Trousers Vendela

    • Price EUR: 69,00 €
  • “Vendela” woven organic cotton trousers - rosemary/patterned

    Trousers Vendela

    • Price EUR: 69,00 €
  • “Ophelia” organic cotton/modal jersey top - rosemary/patterned

    Ophelia jersey top

    • Price EUR: 69,00 €
  • “Ophelia” organic cotton/modal jersey top - madder red

    Ophelia jersey top

    • Price EUR: 69,00 €
  • “Ophelia” organic cotton/modal jersey top - indigo green

    Ophelia jersey top

    • Price EUR: 69,00 €
  • “Ophelia” organic cotton/modal jersey top - acorn/patterned

    Ophelia jersey top

    • Price EUR: 69,00 €
  • “Ophelia” organic cotton/modal jersey top - black

    Ophelia jersey top

    • Price EUR: 69,00 €
  • “Tindra” woven organic cotton blouse - clementine

    Tindra blouse

    • Price EUR: 69,00 €
  • “Tindra” woven organic cotton blouse - indigo green

    Tindra blouse

    • Price EUR: 69,00 €
  • “Tindra” woven organic cotton blouse - black/patterned

    Tindra blouse

    • Price EUR: 69,00 €
  • “Tindra” woven organic cotton blouse - teal/patterned

    Tindra blouse

    • Price EUR: 69,00 €
  • “Tindra” woven organic cotton blouse - rosemary

    Tindra blouse

    • Price EUR: 69,00 €
  • “Tindra” woven organic cotton blouse - dark agate red/patterned

    Tindra blouse

    • Price EUR: 69,00 €
  • “Vendela” woven organic cotton dress - rosemary/patterned

    Vendela dress

    • Club price: 89,00 €
    • Price EUR: 99,00 €
  • “Vendela” woven organic cotton dress - madder red/patterned

    Vendela dress

    • Club price: 89,00 €
    • Price EUR: 99,00 €
  • “Vendela” woven organic cotton dress - black

    Vendela dress

    • Club price: 89,00 €
    • Price EUR: 99,00 €
  • “Vendela” woven organic cotton dress - black/patterned

    Vendela dress

    • Club price: 89,00 €
    • Price EUR: 99,00 €
  • “Vendela” woven organic cotton dress - night sky

    Vendela dress

    • Club price: 89,00 €
    • Price EUR: 99,00 €
  • “Vendela” woven organic cotton dress - cyklamen

    Vendela dress

    • Club price: 89,00 €
    • Price EUR: 99,00 €
  • Striped essential t-shirt in organic cotton - dijon/feather

    Striped essential t-shirt

    • Price EUR: 59,00 €
  • Striped essential t-shirt in organic cotton - carrot/green pepper

    Striped essential t-shirt

    • Price EUR: 59,00 €
  • Striped essential t-shirt in organic cotton - cyklamen/cherry blossom

    Striped essential t-shirt

    • Price EUR: 59,00 €
  • Striped essential t-shirt in organic cotton - Pacific blue/vintage blue

    Striped essential t-shirt

    • Price EUR: 59,00 €
  • Striped essential t-shirt in organic cotton - green pepper/dijon

    Striped essential t-shirt

    • Price EUR: 59,00 €
  • Striped essential t-shirt in organic cotton - acorn/feather

    Striped essential t-shirt

    • Price EUR: 59,00 €
  • Striped essential t-shirt in organic cotton - iron grey/feather

    Striped essential t-shirt

    • Price EUR: 59,00 €
  • “Himla” organic cotton jersey dress - amaryllis

    Himla dress

    • Price EUR: 79,00 €
  • “Himla” organic cotton jersey dress - cherry blossom/patterned

    Himla dress

    • Price EUR: 79,00 €
  • “Himla” organic cotton jersey dress - dark aubergine

    Himla dress

    • Price EUR: 79,00 €
  • “Himla” organic cotton jersey dress - indigofera/patterned

    Himla dress

    • Price EUR: 79,00 €
  • “Himla” organic cotton jersey dress - rosemary

    Himla dress

    • Price EUR: 79,00 €
  • “Himla” organic cotton jersey dress - black/patterned

    Himla dress

    • Price EUR: 79,00 €
  • Woven linen dress - black

    Linen dress

    • Price EUR: 129,00 €
  • Woven linen dress - green pepper

    Linen dress

    • Price EUR: 129,00 €
  • Woven linen dress - amaryllis

    Linen dress

    • Price EUR: 129,00 €
  • Woven linen dress - purple cosmos

    Linen dress

    • Price EUR: 129,00 €
  • Woven linen dress - light ecru

    Linen dress

    • Price EUR: 129,00 €
  • Woven linen dress - Pacific blue

    Linen dress

    • Price EUR: 129,00 €
  • “Esme” organic/recycled cotton cardigan - vintage blue

    Esme cardigan

    • Price EUR: 74,00 €
  • “Esme” organic/recycled cotton cardigan - dark indigo/stripe

    Esme cardigan

    • Price EUR: 74,00 €

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So what exactly are essentials? For us, essentials are soft leggings and tights, comfortable trousers, light, slip-on jersey dresses and snug knitted sweaters. All crafted from high-quality, natural fabrics that last for years. With their timeless designs, these pieces are popular with our customers of all ages and body shapes! Our essentials have simple silhouettes with both plain and classic pattern designs, including stripes, dots and flowers. They are wonderfully easy to wear and pair – they’re the key to ensuring you have an outfit for any occasion.

How do you build a good essentials wardrobe? Favourite items you already own make a good starting point for your essentials wardrobe. Perhaps you have some dresses that you would like to wear more often on various occasions? Buy plain and patterned leggings, a cardigan, an underskirt and a fine, long-sleeve top to add versatility to the dresses. Choose the leggings to suit the occasion (everyday or special), pull on the cardigan when the weather calls for added warmth, and create a lovely layered look by wearing a dress over the underskirt and top.

Another approach when creating your capsule wardrobe is to base it on three watchwords... timelessness, quality and versatility. In other words, choose clothes that never go out of fashion, have lasting quality and can be paired in endless combinations. Some suggestions are black leggings, a plain colour or classic pattern cardigan, a go-to dress, straight-leg trousers and a fine, soft top in your favourite colour. When you have these essentials in your wardrobe, you can add other, more unique pieces. This combination of essentials and your unique favourites creates an exciting contrast. You’ll have a style for casual and smart occasions... a style that’s unique to you!