Earlybird price*
Elevate your wardrobe with Ylfa patterned top.
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*Offer ends at midnight on 9 September.
Make your home bloom
Bring light and colour to every corner of your home with our enchanting autumn designs.
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Favourite autumn essentials
Browse easy-wear creations cut from jersey, woven and knitted fabrics in mood-boosting colours.
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Explore the full collection:
Swedish design with a green soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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