Colorful, hippie-inspired clothing

Hippie-inspired fashion for women is colorful and vibrant. In addition to the comfortable, durable materials, it’s the lovely details that make our hippie-inspired pieces so special. Explore folkloric elements, like embroidery, floral patterns and ruffles, which bring unique charm to each piece. Gudrun Sjödén loves to play with color, form and pattern when designing her collections. The results speak for themselves: airy, laid-back and inspired by the free-spirited 60s and 70s, which gives your style that special sense of lightness and spontaneity.

Born in the 60s from a youth movement, hippie culture represents its own life philosophy. Our hippie-inspired garments are infused with a spirit of joy and freedom, which reflects the fashions of the 60s and 70s. Do you want to spread a sense of joie de vivre through your personal style? Then dive into the colorful world of hippie-inspired clothes and create your own unique look.

Our modern garments are made in carefully chosen materials that are soft and comfortable against the skin. Gudrun Sjödén – who has been designing collections for over 50 years – and our design team emphasize the use of natural materials like organic cotton and linen, resulting in garments with a relaxed and airy feel.

Our versatile combinations offer the freedom to express your personal style. Whether you choose a floral dress, trendy accessories, or colorful natural shoes paired with linen pants and a floral blouse, each piece helps to create a harmonious overall look.

Explore vivid, colorful clothes from Gudrun Sjödén that honor the flower-power era and bring a touch of 60s and 70s hippie inspiration to your style.