All materials and environmental information

You can find information about our textile materials, washing instructions and environmental aspects here. We’ll go into detail on how modern craftsmanship comes to fruition – from idea to finished garment. It’s a process that takes an entire year – a year of ideas and decisions involving at least 250 people for each garment.

The materials, colors and designs are based on the same basic ideas as our first collection in the 1970s. We carefully choose the materials and production methods, even if it means taking a more challenging path. We would rather opt for complex manufacturing methods if that means new insights and eco-friendlier properties, and if it also gives us greater artistic freedom. We know that you, our valued customers, expect this of us.


 


 

Manufacturing

ManufacturingWe regularly visit and inspect our factories and inspections are also carried out by independent third-party organisations. 

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Textile materials

Textile materialsNature gives us cotton, flax, wool and silk to spin into threads, and modern technology turns cellulose into viscose, modal and lyocell. 

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Laundry & care

Laundry & careCaring for your clothes will ensure they last longer. The following care tips will help you extend the life of your Gudrun favourites.

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Our environmental ethos

Our environmental ethosSustainable design – Gudrun’s guiding principle from the outset.
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A video with women wearing patterned clothing from Gudrun Sjödén.

Styling tipsOur stylist Martina is bringing out popular Gudrun favorites from the past to combine with essentials, accessories and new styles. This playful mix of yesterday and today will inspire you to find your own favorites to wear over and over again.

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Colorful and patterned clothes from Gudrun Sjödén.

Garments that live onPreviously loved Gudrun garments are given new life in our stores – a chance to continue their colorful journey in new wardrobes. You can drop off garments you no longer wear, find pre-loved favorites, and be inspired by timeless treasures. 

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