Meet Sutapa
She was captivated by Gudrun Sjödén’s colorful designs 17 years ago. In this video, Sutapa talks about how she views life as a gift, and how dance has made her who she is today.

 

 

Meet Ingmari
She has been in front of the camera for Gudrun Sjödén for nearly 20 years. In this video, Ingmari talks about the magic of nature, and emphasizes the importance of pausing and being present.

 

 

Meet Gudrun
She wants to add color, patterns and beauty to daily life. In this video, Gudrun talks about her entrepreneurial journey – from her studies, through her years as an employee, to running her own business.

 

 

Meet Daniela
She searched for organic fashion 15 years ago and has been wearing Gudrun Sjödén’s designs ever since. In this video, Daniela shares her delight in gardening and discusses how she makes natural beauty products.

 

 

Meet Mikaela
What she loves about Gudrun Sjödén’s clothes are the endless opportunities to mix and match different colors and designs. In this video, she shares her sources of inspiration and how color is key to her well-being.

 

 

Meet Gudrun
She wants to inspire people to have greater environmental awareness. In this video, she talks about how environmental awareness has been an important part of the company’s work for a long time, and how the Gudrun Sjödén brand takes responsibility to minimize its environmental impact.

 

 

Meet Sirle
She appreciates the inspiration from nature and art in Gudrun Sjödén’s designs. In this video, Sirle shares what photography means to her, and about daring to take risks in order to find your true sense of self.

 

 

Meet Gudrun
Our creative founder who wants to spread joy and highlight more colorful women around the world. In the video, she shares what inspires her in her design work and what drives her forward.

 

 

Meet Emma
A colorful and creative woman. Since discovering Gudrun Sjödén in 2017, Emma has embraced our colorful design from head to toe. In the video, she shares her love of nature and the special significance of feathers to her.
 

Meet Lori
A creative and colorful woman. As an artist, Lori has been inspired by Gudrun Sjödén’s sense of color and use of folk motifs. In the video, she shares the importance of creativity in her life and how creating has shaped her into the person she is today.

 

 

 

 

 

 

 

 

 

Join us on the journey from pixels to patterns
 

Free horizons in the north
 

Gotland
 

Norrland
 

Himalayas
 

“At home with Anna Kern”
– a look back at the 2019 homeware collection.
 

The green theme
– a video about our essential striped sweater.
 

Join Gudrun
at Shanghai Fashion Week 2011.