Love and care
We love our clothes – and want them to be loved for a long time. The materials and methods of production we use are therefore chosen with meticulous care, even if it means a bit of extra work. This contributes to our knowledge, offers great scope for creativity and results in garments designed to last. Carry on reading to find out more about our textiles and manufacturing processes, along with tips on how to wash and care for your clothes to ensure they last longer. Get inspired by how we style past favourites with pieces from new collections – and how pre-loved Gudrun garments that are returned to our stores are given vintage status and a new life.
ManufacturingWe regularly visit and inspect our factories and inspections are also carried out by independent third-party organisations.
Textile materialsNature gives us cotton, flax, wool and silk to spin into threads, and modern technology turns cellulose into viscose, modal and lyocell.
Laundry & careCaring for your clothes will ensure they last longer. The following care tips will help you extend the life of your Gudrun favourites.
Our environmental ethosSustainable design – Gudrun’s guiding principle from the outset.
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Style tipsOur stylist Martina picks some popular Gudrun pieces from past collections and teams them with essentials, accessories and new arrivals. A playful fusion of past and present that invites you to discover your own favourites that you’ll wear on repeat.
Clothes that live onPre-loved Gudrun garments are given a new life in our stores – a chance to continue their colourful journey in a new wardrobe. Take pre-loved pieces that you no longer wear to our store, and find vintage favourites and inspiration amongst timeless treasures.