Upcoming events
Today, Gudrun has 23 concept stores in 7 countries: Sweden, Germany, Denmark, France, Finland, the UK and the USA. Here you can view details of all upcoming events in our Gudrun stores and digital channels – a magical place where anything can happen! Whether you want to enhance the look and feel of your home, are out and about on your travels or are taking part in our digital activities, there’s always something exciting to experience. The easiest way to get updates about future events is to sign up for our newsletter.
GERMANY
Celebrate Midsummer with us
WHEN: Saturday 20 June, 10 am–6 pm
WHERE: In all concept stores in Germany (Zirndorf outlet store too)
Indulge in the wonderful Midsummer mood and receive a little treat*. Drinks and snacks are on us (11 am onwards) – a warm welcome awaits!
*while stocks last
LONDON
An Afternoon of Midsummer Flavours
WHEN: Saturday 20 June, 2–4 pm
WHERE: Gudrun Sjödén, 65–67 Monmouth Street, London WC2H 9DG
Join us in store for a delightful midsummer celebration as we welcome food writer and seasonal cook Philippa Vine and mark the launch of her new cookbook, Summer.
Browse our sunny collections and enjoy samples of Philippa’s seasonal recipes, inspired by the flavours and traditions of midsummer.
Past events and live streams
You can find all our past events and live streams here. All our live events are available for viewing after the broadcast.
ALL GUDRUN STORES
Celebrate with us
WHEN: 5 June
WHERE: All Gudrun stores
A new collection, Lucky Days and Gudrun’s birthday – so many good reasons to pop into our store. Come along and mingle on 5 June and celebrate with us over birthday nibbles and lots of colourful inspiration. Looking forward to seeing you!
GOTHENBURG
Floral inspiration in our store
WHEN: Saturday 9 May, talks by the florist at 12 noon and 2 pm
WHERE: Södra Larmgatan 18, Gothenburg
Spring has officially sprung and we’re celebrating with a burst of blossom, colour and creativity! We’re delighted to welcome a fantastic florist, Lisa from Blomrum, who’ll be sharing her expertise and passion.
At 12 noon and 2 pm, Lisa will be talking about the art of tying the perfect bouquet for different occasions. She’ll be sharing her thoughts on shape, colour and texture, as well as excellent advice on how to keep your flowers fresh for longer. There’ll be time to ask questions too.
We’re also toasting our new fluttering butterfly collection with refreshments and a complimentary tote bag for everyone who treats themselves to a purchase. We can’t wait to welcome you to this inspiring afternoon!
MALMÖ
Bees & butterflies – inspiration in Malmö
WHEN: Saturday 9 May, 10 am–4 pm
WHERE: Skomakaregatan 12, Malmö
Welcome to our Malmö store for an inspiring and colourful event that invites us to think about nature. The focus is on pollinators – those small, yet vital helpers – and everyday ways that we can look after them. Even if you live in the city, how can you make a difference? We share simple and creative tips for balconies, windowsills and flowerpots. Small ways that we can attract bees, butterflies and other insects – and create a vibrant and beautiful environment around us. Please stop by and find inspiration to let nature move in – your own way.
HELSINKI
Which colours tell your story?
WHEN: Saturday 9 May, 10 am–12 noon
WHERE: Skillnadsgatan/Erottajankatu 19, Helsinki
We are thrilled to welcome a special guest on Saturday 9 May between 10 am and 12 noon. Sari Salo (@sarisalofi) is a colour expert and ready to whisk you away into the magical world of hues. This is your chance to book a personal, complimentary colour analysis to discover “your season” and the specific shades that make you glow. Perfect inspiration for your summer wardrobe!
Places for a colour analysis are limited to 8 customers on that day. We recommend that you book in advance in the store or call +358947802338. Please arrive well before your booked appointment.
Come along and discover how to make your most beautiful summer style choices 💛