New collection!

Pair with essentials:

  • Woven “Hedda” raincoat in organic cotton - aubergine/mønstret

    Hedda raincoat

    • Price US$ 238.00
  • Coat in a wool blend - black

    Coat

    • Price US$ 348.00
  • Coat in a wool blend - rust

    Coat

    • Price US$ 348.00
  • “Ylva” jersey top in organic cotton/spandex - mustard/patternedYlva jersey top

    Ylva jersey top

    • Price US$ 69.00
  • Knit blazer in felted organic wool - burgundy

    Knit wool blazer

    • Price US$ 158.00
  • Woven “Asta” artist’s blouse in linen - mustard

    Asta artist’s blouse

    • Price US$ 128.00
  • Woven “Hedda” dress in organic cotton - cerise

    Hedda dress

    • Club price US$ 104.00
    • Price US$ 119.00
  • Woven “Hedda” raincoat in organic cotton - black/patterned

    Hedda raincoat

    • Price US$ 238.00
  • Cardigan in alpaca blend - cyklamen/melange

    Cardigan in alpaca blend

    • Price US$ 118.00
  • Woven twill pants in organic cotton - moleWoven pants

    Woven pants

    • Price US$ 94.00
  • Woven “Hedda” dress in organic cotton - light petrol blue

    Hedda dress

    • Club price US$ 104.00
    • Price US$ 119.00
  • “Hedda” organic cotton shawl  - French roastHedda shawl

    Hedda shawl

    • Price US$ 34.00

50 years of creativity

 

We are marking our 50th anniversary

Celebrating 50 years
with plenty of joy and surprises. 
Explore here »

 

 

Gudrun’s story

Gudrun’s history
We’re looking back at the eventful 2010s. 
Read more »

 

 

Anniversary collection

Anniversary collection
Graphic patterns from the 1970s and beautiful craftsmanship from India. 
See the entire collection »

 

 

Meet our creative ambassadors

Meet our creative ambassadors
Together, we make the world more colorful. 
See the portraits »

 

 

Explore the entire collection:

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

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