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Gudrun currently has 22 concept stores in 6 countries: Sweden, Germany, Denmark, Finland, the UK and the US. Here, you can see all the upcoming events, both online and in our Gudrun stores – a fantastic place where anything can happen! Whether you’re traveling or want to make an ordinary day at home a little brighter, or if you’re participating in our online activities – something fun is always underway. The easiest way to get the latest updates on our upcoming events is to subscribe to our newsletter.

WHEN: Sunday, November 2, 1:00 pm – 6:00 pm

WHERE: Hamburg concept store, Adolphsbrücke 9–11 / Neuer Wall

Our store in Hamburg will be open on a Sunday – come on in! Explore winter’s favorites – and enjoy 10% off your entire purchase.*

*Only valid on November 2, 2025, between 1:00 pm – 6:00 pm at the Hamburg concept store and may not be combined with other offers.

WHEN: Saturday, November 8, 10:00 am – 8:00 pm

WHERE: Stuttgart concept store, Nadlerstraße 21 / behind Town Hall

Welcome to an evening of shopping at the Gudrun store in Stuttgart!
Take this chance to explore the winter collection and enjoy 10% off your entire purchase*.

*Only valid on November 8, 2025, at the Stuttgart concept store and may not be combined with other discounts.

WHEN: November 13–22

WHERE: Outlet Zirndorf, Fürther Straße 33 / near Alte Veste

Beautifully colorful bargains – come by and shop unique outerwear in natural materials at 45% off*.

*Valid November 13–22, 2025, and only in the outlet store in Zirndorf. The discount may not be combined with other offers. Cardigans, sample collections, seconds, and current collections are not included in the campaign.

WHEN: Tuesday, November 18, 10:00 am – 6:00 pm

WHERE: All concept stores in Germany

The holidays are already arriving in Gudrun’s stores…
Stop by and explore the new holiday collection – you’ll find soft and warm favorite styles, cozy home textiles and great holiday gift ideas.

Celebrating the new Christmas collection!

WHEN: Saturday, November 29, 10:00 am – 6:00 pm

WHERE: All concept stores in Germany

Celebrate with us and enjoy the lovely festive atmosphere in your Gudrun store! In addition to the new holiday styles, we’re offering tasty refreshments – and 10% off an entire purchase*.

*Only valid on November 29, 2025, at Gudrun Sjödén’s concept stores in Germany and may not be combined with other offers. Refreshments available while supplies last.

WHEN: October 24 – November 2, Monday to Saturday 10am–5pm and Sunday 11am–4pm

WHERE: Dovecot Studios, Second Floor, 10 Infirmary St, Edinburgh EH1 1LT

On Friday, October 24, we’re opening the doors to our colorful pop-up store in Edinburgh. Drop by and explore pieces from our unique winter collection and soft essential styles, and be inspired by color, design and creativity.

Find all of our previous events and live streams here. Our live streams are all available afterwards.

WHEN: October 6–19

WHERE: Outlet Zirndorf, Fürther Straße 33 / near Alte Veste

Warm cardigans await – take this chance to save 30%.*

*Valid from October 6–19, 2025, and only in Outlet Zirndorf. The discount may not be combined with other discount campaigns. Pattern collections, seconds and current collections are excluded from the campaign.

WHEN: Sunday, October 19, 1:00 pm – 6:00 pm

WHERE: Outlet Zirndorf, Fürther Straße 33 / near Alte Veste

Visit the Zirndorf outlet store on a Sunday! Come by and shop for great outlet store bargains with an extra 10% off.*

*The discount only applies on October 19, 2025, from 1:00 pm to 6:00 pm at Outlet Zirndorf. Does not apply to cardigans, pattern collections, seconds or current collections. May not be combined with other campaigns.