A collage of different sized pictures of women wearing clothes in earthy tones from Gudrun Sjödén’s 2026 Winter collection. The collage includes an image of a mountain landscape.
A flat-lay photo of a white anorak and matching accessories from Gudrun Sjödén.

Simply beautifulA jacket to pull on over your head when the winter wind picks up.
Take a closer look here »

 

 

A woman wearing a patterned knit sweater from Gudrun Sjödén.

Club price $118 (reg. price $139)Current and newly joining members of the Gudrun Sjödén Club get the Arktis sweater in undyed wool at an extra nice price.
Explore all club prices »

 

 

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Two women next to each other wearing clothes from Gudrun Sjödén’s Essentials collection.

Wardrobe favoritesStock up on this season’s easy-to-match essentials.
Browse here »

 

 

A woman wearing a patterned top from Gudrun Sjödén.

Early bird priceGet winter’s new arrival, the Idun floral top, at an extra nice price. Valid through October 12.
Hurry here »

 

 

A seated woman wearing a black velour dress from Gudrun Sjödén.

Warm velourVelour with a beautiful sheen and soft feel – discover this season’s styles.
Shop velour styles »

 

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 


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Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

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