Gudrun's good deeds
Since 2006, we have been working with a project we call Gudrun’s Good Deed. In the project, we give a portion of the proceeds from selected products to organizations or projects that are close to our hearts. In this way, we’re helping to support a good cause together – and it doesn’t get any better than that!
Holiday Season 2023 – colorful berets
This year for every knit beret sold, together with you, we’re donating $2.50 to a charity project in Nepal. We want to give the money to a spinning mill that is under construction. Because right now, Nepal has no spinning mill and sends wool to China for processing. We hope our donation will ultimately contribute to more means of livelihood in the country, and thus to a better life for many people.
Holiday 2022
This year, $2 per product will go to Dalarnas Museum in Falun, Sweden. It is the county museum of Dalarna, with a mission to collect, safeguard, study and display objects, stories and information about cultural settings to describe the lives and livelihoods of the people of Dalarna. From pre-history to today. Our donation will be used in the work to revitalize the museum’s collection of textiles.
Christmas 2021
Gudrun decided that the Christmas 2021 Good Deed for the year would be a grant to aspiring artists who are applying for or already studying art/design/crafts at college or university. Funding was raised for no fewer than 12 grants and, after careful consideration, Gudrun and her panel of judges have selected the applicants who will be receiving a grant for their artistic studies.
Christmas 2020
For every “Kranskulla” cardigan sold during Christmas 2020, we donated SEK 50 to the Nordic Museum in Stockholm. First and foremost – many thanks to all of you who contributed to Gudrun’s Good Deed in 2020. During that Christmas period, you bought 2,835 “Kranskulla” cardigans and the entire proceeds went to the Nordic Museum. We are absolutely delighted that we raised so much. We can make a difference together!
Christmas 2019
This year, we're donating £5 for every “Ide” bathrobe sold to a school in India. AND WE’VE GOT A RESULT! First and foremost, we’d like to thank everyone who participated in our Christmas 2019 edition of Gudrun’s good deed! We sold a total of 1783 “Ide” bathrobes, the proceeds of which will be donated in full to the benefit of schoolchildren and teachers in India. We couldn’t be more thrilled about this result. Together, we can really make a difference!
Christmas 2018
GUDRUN’S GOOD DEED 2018 - to benefit the AID BY TRADE FOUNDATION. 10% of the proceeds of the sale of every “Zebra” dress and “Tanzi” sweater will be donated to the Aid by Trade Foundation (AbTF) – the umbrella organisation of Cotton made in Africa (CmiA). WHAT A SUCCESSFUL DRIVE! With your help, we were able to donate SEK 216,788 to Aid by Trade. This amazing donation will support their work with Cotton made in Africa, which improves living conditions for small-scale producers, farmers and their families on site. A huge THANK YOU to everyone who donated. Together we can make a difference.
Christmas 2017
GUDRUN’S GOOD DEED 2017 benefits THE NEST organisation £10 from the proceeds of every “Kantha” hand-embroidered waistcoat and £5 from every bag sold will be donated to the Nest organisation in support of their mission to preserve diverse craft traditions and women’s empowerment around the globe. We are now pleased to inform you that we jointly raised $15,802 for Nest. This is a great help in their mission to preserve diverse craft traditions and promote women’s empowerment around the globe. THREE CHEERS for this GREAT NEWS!
Swedish design with a green soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.