It seems incredible that it’s 50 years since I set up my business, Gudrun Sjödén AB. What an occasion to celebrate! We decided to make this celebration all the more special with easy-wear creations featuring classic stripes, dots and tulip designs and maybe even a little bird or two! All bursting with colour, inspired by partying, champagne and balloons. The designs are named after my lovely friends Mika, Uuve, Monika and Nicole, who will be joining the party, just like you!