Upcoming events
Gudrun currently has 22 concept stores in 6 countries: Sweden, Germany, Denmark, Finland, the UK and the US. Here, you can see all the upcoming events, both online and in our Gudrun stores – a fantastic place where anything can happen! Whether you’re traveling or want to make an ordinary day at home a little brighter, or if you’re participating in our online activities – something fun is always underway. The easiest way to get the latest updates on our upcoming events is to subscribe to our newsletter.
April
MÜNSTER
Breakfast and a discount
WHEN: Saturday, April 5, 10 am – 6 pm
WHERE: Münster concept store, Prinzipalmarkt 48 / Haus Kleimann
Start your day with us, with a good breakfast followed by shopping at your own pace. Take 10% off* your entire purchase, all day.
*The offer is only valid April 5, 2025 in the Münster concept store, and may not be combined with other discounts. Breakfast is served from 10 am to 1 pm, while supplies last.
HAMBURG, NUREMBERG
Open on Sunday
WHEN: Sunday, April 6, 1 pm – 6 pm
WHERE: Hamburg concept store, Adolphsbrücke 9–11 / Neuer Wall
Nuremberg concept store, Josephsplatz 1 / Kaiserstraße
Join us for shopping on Sunday!
We’ll be open from 1 pm to 6 pm and you can take 10% off your entire purchase.*
*The offer is only valid April 6, 2025 in the Hamburg and Nuremberg concept stores, and may not be combined with other discounts.
CONCEPT STORES IN GERMANY
We’re celebrating Easter
WHEN: Saturday, April 19, 10 am – 6 pm
WHERE: All concept stores in Germany (including Outlet Zirndorf)
We’re having a party the day before Easter!
Enjoy a wonderful Easter breakfast (from 10 am to 1 pm), a fabulous Easter egg hunt and little surprises.*
*The offer is only valid April 19, 2025, in the concept stores and at Outlet Zirndorf and may not be combined with other discounts. Breakfast is served from 10 am to 1 pm, while supplies last.
BERLIN
Breakfast and a discount
WHEN: Saturday, April 12, 10 am – 6 pm
WHERE: Berlin concept store, Markgrafenstraße 32/Gendarmenmarkt
Start your day with us, with a good breakfast followed by shopping at your own pace. Take 10% off* your entire purchase, all day.
*The offer is only valid April 12, 2025 in the Berlin concept store, and may not be combined with other discounts. Breakfast is served from 10 am to 1 pm, while supplies last.
LONDON
Cut, paste and create
WHEN: Saturday, April 12, 11:30 am - 1:30 pm
WHERE: 65-67 Monmouth Street, London
Join us for a creative workshop to explore the possibilities of the collage technique. Angela Filby visits the store to inspire us and guide us through the art of making unique creations.
We’re offering refreshments – and exciting surprises are expected during the workshop.
NEW YORK
Celebrate Earth Day with us
WHEN: Tuesday, April 22, 12:00 pm - 6:00 pm
WHERE: 50A Greene Street, New York
Join us for Earth Day to celebrate and protect our planet for future generations! We will be serving coffee and treats all day. And everyone who shops receives a seed packet and a nice recycled tote bag.*
*Valid while supplies last.
MALMÖ
Welcome to a knitting café
WHEN: Thursday, April 24, 6:00 pm - 8:00 pm.
WHERE: Malmö, Skomakaregatan 12
HOW: Drop-in, no registration required.
It’s time once again – our cozy store in Malmö is hosting a knitting café! Bring your knitting project and let your creativity flow while we enjoy coffee together.
May
KENTUCKY
Rebloom Gathering
WHEN: May 5-8
WHERE: Richwood on the River in Milton, Kentucky
HOW: Book your ticket.
We are delighted to be part of Rebloom Gathering, where we have our own pop-up shop! This festival is about inspiring and elevating participants through creative, joyful experiences. Passionate and experienced speakers will share their expertise to help others live their best lives.
Past events and live streams
Find all of our previous events and live streams here. Our live streams are all available afterwards.
STOCKHOLM
Geranium morning with Martina Ekert
WHEN: Tuesday, March 25, 10:00 am - 12:00 pm
WHERE: Stockholm, Gudrun’s warehouse store, Upplagsvägen 1
HOW: Pre-registration is required.
We will welcome Martina Ekert, from Rosendals Trädgård in Stockholm, when she visits the warehouse store to share her best geranium tips and inspiration. A lovely breakfast will be served at the workshop and beautiful geraniums will be available for sale to help you get ready for a flourishing spring!
Live from New York
WHEN: Thursday, March 27, at 1 EST
WHERE: Instagram
Our colorful store in New York is presenting a summery live broadcast! We will be showing how to style our flourishing summer collection on our Instagram @gudrunsjoden!
ALL STORES
Celebrate the premiere in stores
WHEN: Saturday, March 29 (all day)
WHERE: All Gudrun Sjödén stores, except Oslo.
We’re celebrating the collection premiere in our stores with refreshments and a free tote bag for everyone who shops. We hope to see you there!
STOCKHOLM
Meet us at the Trädgårdsmässan garden exhibition
WHEN: March 27-30
WHERE: Stockholmsmässan in Stockholm
HOW: Save 25% on your ticket with discount code Gudrun25
After last year’s success, we’re returning to the Trädgårdsmässan garden exhibition. We’ll be there every day – so drop by our booth A26:46 and find pieces from the colorful summer collection at nice prices for the exhibition.* Hope to see you there!
*Only valid when purchasing on site at our booth A26:46 during Trädgårdsmässan, March 27 – 30, 2025. May not be combined with other discounts or offers.
Together with Nordiska Trädgårdar, we’re offering new and existing club members 25% off the entrance ticket to the Trädgårdsmässan* garden exhibition! Just enter the code Gudrun25 at checkout.
*Only valid with online purchase of ”adult 1-day ticket”.
STOCKHOLM
Meet the garden expert
WHEN: Saturday, March 29, 1:00 pm - 3:00 pm
WHERE: Stockholmsmässan in Stockholm
Horticulturist and plant expert Maj-Lis Pettersson will be on site at our booth at Trädgårdsmässan to answer your gardening questions! Maj-Lis is known from Swedish shows such as TV4 Nyhetsmorgon (“News Morning”) and Radio Sweden’s “Odla med P1” (“Garden with P1”).
MINNEAPOLIS
Swedish folk art painting with Alison Aune
WHEN: Saturday, March 29, 12:00 pm - 3:00 pm CST
WHERE: Minneapolis, Gudrun’s outlet store, 5310 W. 23rd Street Suite 120
HOW: Pre-registration is required
Our ambassador Alison Aune will be holding a class on traditional Swedish folk art painting. You will have the chance to learn and get creative together with Alison in an inspiring environment. Don’t miss this chance to explore the beauty of Swedish folk art with other Gudrunistas!