Upcoming events
Gudrun currently has 22 concept stores in 6 countries: Sweden, Germany, Denmark, Finland, the UK and the US. See all the upcoming events at our Gudrun stores here – a fantastic place where anything can happen! Whether you’re out traveling or want to decorate your home, there’s always something to do. The easiest way to get the latest updates on our upcoming events is to subscribe to our newsletter.
STOCKHOLM
Geranium morning with Martina Ekert
WHEN: Tuesday, March 25, 10:00 am - 12:00 pm
WHERE: Stockholm, Gudrun’s warehouse store, Upplagsvägen 1
HOW: Pre-registration is required.
We will welcome Martina Ekert, from Rosendals Trädgård in Stockholm, when she visits the warehouse store to share her best geranium tips and inspiration. A lovely breakfast will be served at the workshop and beautiful geraniums will be available for sale to help you get ready for a flourishing spring!
Live from New York
WHEN: Thursday, March 27, at 1 EST
WHERE: Instagram
Our colorful store in New York is presenting a summery live broadcast! We will be showing how to style our flourishing summer collection on our Instagram @gudrunsjoden!
ALL STORES
Celebrate the premiere in stores
WHEN: Saturday, March 29 (all day)
WHERE: All Gudrun Sjödén stores, except Oslo.
We’re celebrating the collection premiere in our stores with refreshments and a free tote bag for everyone who shops. We hope to see you there!
STOCKHOLM
Meet us at the Trädgårdsmässan garden exhibition
WHEN: March 27-30
WHERE: Stockholmsmässan in Stockholm
HOW: Save 25% on your ticket with discount code Gudrun25
After last year’s success, we’re returning to the Trädgårdsmässan garden exhibition. We’ll be there every day – so drop by our booth A26:46 and find pieces from the colorful summer collection at nice prices for the exhibition.* Hope to see you there!
*Only valid when purchasing on site at our booth A26:46 during Trädgårdsmässan, March 27 – 30, 2025. May not be combined with other discounts or offers.
Together with Nordiska Trädgårdar, we’re offering new and existing club members 25% off the entrance ticket to the Trädgårdsmässan* garden exhibition! Just enter the code Gudrun25 at checkout.
*Only valid with online purchase of ”adult 1-day ticket”.
STOCKHOLM
Meet the garden expert
WHEN: Saturday, March 29, 1:00 pm - 3:00 pm
WHERE: Stockholmsmässan in Stockholm
Horticulturist and plant expert Maj-Lis Pettersson will be on site at our booth at Trädgårdsmässan to answer your gardening questions! Maj-Lis is known from Swedish shows such as TV4 Nyhetsmorgon (“News Morning”) and Radio Sweden’s “Odla med P1” (“Garden with P1”).
MINNEAPOLIS
Swedish folk art painting with Alison Aune
WHEN: Saturday, March 29, 12:00 pm - 3:00 pm CST
WHERE: Minneapolis, Gudrun’s outlet store, 5310 W. 23rd Street Suite 120
HOW: Pre-registration is required
Our ambassador Alison Aune will be holding a class on traditional Swedish folk art painting. You will have the chance to learn and get creative together with Alison in an inspiring environment. Don’t miss this chance to explore the beauty of Swedish folk art with other Gudrunistas!
NEW YORK
An evening of poetry
WHEN: April 10, 5:00 pm - 7:00 pm
WHERE: New York, 50A Greene Street
HOW: No registration required
Annie Finch visits our store and gives a reading from her books. She will be selling and signing books, and answering questions. We will serve light snacks and drinks.
KENTUCKY
Rebloom Gathering
WHEN: May 5-8
WHERE: Richwood on the River in Milton, Kentucky
HOW: Book your ticket.
We are delighted to be part of Rebloom Gathering, where we have our own pop-up shop! This festival is about inspiring and elevating participants through creative, joyful experiences. Passionate and experienced speakers will share their expertise to help others live their best lives.