A cascade of patterns

Gudrun’s patterns are born from the beauty of nature and soft watercolor brushstrokes. New patterns are created with a sense of playfulness inspired by colors, people, and cultural traditions. While creating designs, Gudrun’s mind is an open channel for ideas, from romantic roses to zesty dots. These timeless patterns pop up in fresh interpretations while holding on to their unique style. So get swept away by beloved, classic patterns.

 


 

 

Blossoms and leaves


Nature has always been a great source of inspiration for Gudrun. When she returned to her watercolors and brushes in the 1980s after taking a few years off, she couldn’t stop painting. Each blossom and blade of grass found on her beloved island in the archipelago was immortalized on paper. After the flowers, she took on the landscape: forests and fields, meadows and sea. She finds harmony and a sense of calm in nature – an endless source of inspiration and creativity. 
 

 

Roses


Beautiful, radiant roses have become a key part of Gudrun’s identity as a designer, and frequently adorn her watercolor paintings. Designed in 1988, her first rose pattern was called “Rosamunda” and was featured on underwear. Since then, this flower has been incorporated into Gudrun’s designs using an array of different techniques: knit, embroidered, and as appliqués. Sometimes big and magnificent, and sometimes small and shy – Gudrun’s roses will never disappear.  

 

Tulips


The tulip has origins in southern Europe, northern Africa, and parts of Asia. Its name is believed to come from Turkish sultans decorating their turbans with tulips, as the Persian word for “tulip” means turban. The tulip’s elegant and appealing shape has made it a popular element of folk art – just like the rose. Gudrun regularly uses tulips in knit and printed designs. She feels that this flower spreads joy, and enjoys returning to it with her brush. Each tulip communicates vibrancy and beauty. 

 

Birds

 

Gudrun’s watercolors blur the lines between blossoming flowers and singing birds. The curved lines are the same, and a beak might resemble a sunflower petal. With their bright and joyful colors, birds inspire Gudrun and make her smile – which is why she enjoys painting them alongside her flowers. Each watercolor captures the harmony of nature’s beauty, with flowers and birds flowing together in a vibrant dance of color.

 

Dots

 

Gudrun adores round and playful dots. With a soft, friendly feel, and a simple, cheerful shape, they’re ideal for a watercolor brush. Gudrun’s dots are often round, but don’t have to be perfect – and she loves to incorporate them in all the colors of the rainbow. Big dots make a statement and create a lively look, while little dots lend a more subtle charm. Together, they form beautiful pattern designs that spread joy and creativity. 

 

Stripes and checks

 

Gudrun’s stripes made their debut in 1979 and have been a natural component of her designs ever since. The stripes vary in width and style, ranging from narrow to wide and even to uneven – and occasionally appear in fun zigzag patterns. And just like stripes, checks in all sizes have been recurring elements in Gudrun’s designs for a long time. These classic, timeless patterns are equally elegant on their own and in combination. The only limit is your imagination. 

 

Fruits and vegetables

 

In addition to flowers and landscapes, fruits and vegetables are also among Gudrun’s main sources of inspiration. Flowers lend a certain splendor; landscapes bring a sense of freedom; and fruits and vegetables contribute their fascinating shapes. A beautiful garden grows with love, which is also true of clothing – it all needs happiness and care. Gudrun’s designs incorporate tropical fruits like papayas, oranges and melons, and Swedish favorites like apples, strawberries and squash. Together, they create a dazzling and inspiring world of wonders from the garden.