

We love the inspiration of Swedish writer Selma Lagerlöf (1858-1940). Gudrun’s co-designer Pia spotted geraniums in the windows of Mårbacka manor, Lagerlöf’s birthplace. She also saw the triangular shawl once worn by the author. She saw the different colour accents of green, grey and pink. All exquisitely captured in our classic velour.
Patterned clothes

Grass green, bottle green, pine and seaweed.



Mårbacka manor geraniums
adorn this winter’s long cardigan.
Cardigan Mårbacka »










Dressing up in velour
Plush velour for winter festivities.
Velour dress Selma »



Lagerlöf landscape colours in green interiors
At Mårbacka manor, among the namesake geraniums, we find Selma Lagerlöf. Writer, feminist and the first-ever woman Nobel Prize winner. We’re wearing velour, jersey and knits adorned with geranium motifs. Sink back into the sofa with striped socks keeping your feet cosy and a shawl draped over your shoulders. Shades of green are in focus, but with shades of reddish-purple and earthy grey-black accents. Match with the beautiful dobby-weave texture shirt dress.
Shop the collection
Looking for your favourite colour? There are more colours than those you see here! Click on the product to view all the colours, learn more about our fabrics, fits, etc.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
That is probably because you have not accepted our performance cookies. Find out more and update your Cookies Settings