More colors
More colors
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50 years of joyful fashion
Wow! It’s been fully 50 years since I began my company, Gudrun Sjöd én AB. Now that’s something to celebrate! In honor of the occasion, we’ve created pieces in versatile styles with classic patterns: stripes, dots, tulips and a little bird or two! All of them come in exuberant colors inspired by parties, bubbly and balloons. These patterns are named after my friends Mika, Uuve, Monika and Nicole – friends who, along with you, are sure to join in the festivities!
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