A collage with three photos of: two women wearing folk-art patterned clothes, a close-up of a woman wearing a blue knitted balaclava with a floral pattern, and a woman wearing a blue embroidered blouse and blue skirt from Gudrun Sjödén. A painted autumnal landscape is visible in the background.

We found our folkloric twist among Skåne’s trove of patterns and shapes. Majestic horses, embroidered flowers and playful details meet in a striking palette of warm tones and cool shades of blue that play off each other, in a blend that is enriched by earthy elements.

 

 

A woman mid-stride wearing a long blue jacquard-knit cardigan with fringed sleeves, a light-blue skirt and brown boots from Gudrun Sjödén. She is holding a knitted bag from Gudrun Sjödén.

Playful FåleDiscover our jacquard-knit long cardigan decorated with fringe on the sleeves, playful details and majestic horses.
To the cardigan »

 

 

A collage of a woman wearing a purple, floral knitted cardigan holding a knitted bag, and a close-up of a blue dress embroidered with flowers and horses from Gudrun Sjödén.

Detailed with folk artTraditional silhouettes and naive-style embroidery – clothing with a story in every stitch.
Shop the style »

 

 

A woman wearing a natural-toned knitted wool sweater with a red, orange and green patterned yoke, and a knitted beanie from Gudrun Sjödén.

Club price on “Arktis,” $118 (reg. price $139)Winter’s best sweater is knit the traditional way using soft, unbleached wool, which means it isn’t itchy.
See all club prices »

 

 

Winter’s blue favorites:

 

  • “Hillevi” floral cardigan in organic/recycled cotton - ink blue

    Hillevi cardigan

    • Price: US$ 115.00
  • Knit tunic in a lambswool blend - klein blue

    Knit tunic

    • Price: US$ 139.00
  • “Frida” patterned/solid-colored jersey dress in organic cotton - cobalt blue/patterned

    Frida jersey dress

    • Price: US$ 95.00
  • Fine-knit sweater in lightweight wool - klein blue

    Knit sweater

    • Price: US$ 95.00
  • Long-sleeved mock turtleneck in organic cotton jersey - cobalt blue

    Ribbed jersey mock turtleneck

    • Price: US$ 69.00
  • Fluffy sweater in an alpaca blend - ink blue/melange

    Alpaca blend sweater

    • Price: US$ 118.00
An old lime-rendered house in a verdant garden, where red, blue and natural-hued textiles from Gudrun Sjödén are hanging on a clothes line.

At home on the farmOn Gotland, our homeware classics in a linen blend come into bloom among lime plaster and greenery.
Discover all the new homeware »

 

 

A woman on a boardwalk in an autumnal setting wearing blue velour, a patterned blouse and green trousers from Gudrun Sjödén.

Deep colors in velourSoft, warm velour with a subtle sheen – perfect for parties and for weekday wear.
More velour styles »

 

 

Explore more:

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 


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Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

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