Blossoming bargain
Enjoy early bird savings on a holiday collection favorite through December 2.
Dagny dress »
Soft woven stripes
Current and new club members can take home the Sofia dress at a club price.
All club prices »
Did you miss our live broadcast?
No problem! You can watch a recording of our shimmering broadcast from New York.
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Explore the entire collection:
Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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