New collection!
Dresses

Dresses
for dancing through the seasons. 
Shop dresses »

 

 

Earlybird price*

Early bird price*
Brighten your wardrobe with the Ylfa patterned top. 
Take this chance »

 

*Valid through September 9. 

 

 

Joyful designs

Patterned joy
A captivating pattern on a knit cardigan coat. 
Start browsing »

 

 

Meet our creative ambassadors

Meet our creative ambassadors
Together, we make the world more colorful. 
See the portraits »

 

 

Make your home bloom

Home in bloom
Light up the darkness of fall with captivating patterns glimmering throughout your home. 
Explore the homeware collection »

 

 

Favourite autumn essentials

Essential fall favorites
Browse colorful, wonderfully wearable knit, woven and jersey styles. 
To the clothes »

 

 

50 years are being celebrated

Celebrating 50 years
with fabulous festivities. 
Read more »

 

 

Bold and vibrant patterns of the 80s

The vibrantly patterned 80s
A journey through Gudrun’s remarkable history. 
Look back »

 

 

Joyful fashion

Fashioned with joy
Timeless patterns for the anniversary collection. 
See the entire collection »

 

 

Explore the full collection:

 

Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 


instagram.svg

Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

Cannot see the images?
That is probably because you have not accepted our performance cookies. Find out more and update your Cookies Settings